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Saturday, June 22, 2024

How Brian Mariotti Used Sports and Pop Culture to Make Funko a $1B Company

The chief creative officer bought the company in the 2000s and turned it into the world-renowned brand that is today.

Licensing is a huge part of Funko’s success. The business is famous for its collaborations with many of the top cultural properties in the world — from Star Wars to Pokemon.

Quiet as kept, the company has a huge selection of sports products as well and partnerships with icons from Michael Jordan to Tom Brady.

We spoke to Mariotti about how those deals came together and where the business is headed. For the full conversation, check out this episode of Front Office Sports original podcast My Other Passion, presented by NetSuite.

Listen on AppleSpotify, or Google. Watch on YouTube.

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