The popular fitness company is at a crossroads.
Don Faul’s resume is stacked. Before CrossFit, he was an executive at Google, Meta, and Pinterest. Prior to that, he was a platoon commander in the Marines.
Now he’s been tasked with taking one of the world’s most popular fitness regimens to the next level. We spoke to Faul about the first couple months in his tenure as CEO, where he wants CrossFit to be by 2030, the books that changed his life, and diversifying his team after the controversy that rocked the company.