Look around your gym or local convenience store — Celsius energy drinks are everywhere, but their remarkable increase in market share didn’t happen overnight.
CEO John Fieldly has been at the company for over a decade and seen how every aspect of the business has evolved.
We caught up to talk about his plans to take out Red Bull and Monster, why sports and fitness are so important for Celsius’ brand, and that $550 million investment from PepsiCo.
For the full conversation, check out this episode of Front Office Sports original podcast My Other Passion, presented by NetSuite.
