Saturday, September 26, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Tyler Adams: USMNT ‘Where’s Waldo?’ Jersey ‘Exactly What We Want’

The players had a big say in the red-and-white-striped World Cup kit, and Adams says it “came out incredible.”

Imagn Images via Reuters/Kirby Lee

U.S. Men’s National Team star Tyler Adams isn’t upset about the comparisons of his team’s new World Cup kits to the “Where’s Waldo?” cartoon.

“That’s exactly what we want,” Adams tells Front Office Sports. “We want to be spotted wherever we are. You got to find us and you’ll be able to find us.”

After players famously did not like their jerseys for the 2022 World Cup in Qatar, Nike made it a point to bring in the team for heavy input in the process for 2026.

The finished designs are one kit with wavy, red and white horizontal stripes, and another with a dark navy base spotted with stars.

Adams says the players thought about iconic jerseys from other nations like Brazil and the Netherlands, and wondered, “what is our symbol? What is our recognition? What are you going to spot from a mile away?”

The answer came back to the American flag, Adams says, and trying to incorporate the stars and stripes on both jerseys. He says he thinks the stripes “came out incredible,” and the dark kit is “a little bit more subtle,” but will resonate with fans.

Dale Zanine-Imagn Images

The kits also pay homage to the kits from the 1994 World Cup, also hosted in the U.S., in which the team wore one jersey with vertical red and white stripes, and another with a blue base and white stars.

“I felt like we kind of squeezed in what it is to be American in two jerseys, which I think is important,” Adams says.

The USMNT debuted their new look during friendlies in Atlanta last month, which Adams missed due to injury. During the match against Belgium, both players and fans had trouble differentiating between the U.S. team’s stripes and Belgium’s light blue kit.

Mauricio Pochettino’s squad has two more friendlies against Germany and Senegal in June in Chicago before the World Cup. The U.S. plays two matches in L.A. and one in Seattle during the group stage.

Chasing Europe

Before Adams returns to the U.S. and dons his stars and stripes this summer, there’s another historic feat he’s chasing.

In the Premier League, Adams plays for AFC Bournemouth, which is chasing a spot in the Champions League. The Premier League will either send five or six teams into the top European competition next season, and Bournemouth is still in the running for its first European position in club history.

Playing in Europe can be a massive financial win for a team. Chelsea, for example, has made £80 million in revenue from reentering the Champions League this season, The Athletic estimated.

“I think for a club like Bournemouth, when you get the surplus of money that comes in with finishing in Europe, you’re able to develop the squad more, you’re able to develop the stadium more, you’re able to develop the training ground and take those next steps,” Adams says. “And ultimately it just helps you kind of continue that trajectory of where you’re trying to go.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 19, 2026; Miami Gardens, FL, USA; United States President Donald Trump (left) and Ivanka Trump (right) before the College Football Playoff National Championship game at Hard Rock Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images

White House Denies Trump Movements Impacted CFP Game

The topic has been widely discussed ahead of Texas-Tennessee.
Nov 7, 2015; New Orleans, LA, USA; The American Athletic Conference logo at Yulman Stadium before the game between the Tulane Green Wave and the Connecticut Huskies. Mandatory Credit: Chuck Cook-USA TODAY Sports

American ‘Not Proactively Seeking’ New Members Despite Overtures

Three schools reportedly have interest in joining the league.
A Bar of Their Own

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
podcast thumbnail mobile
Front Office Sports Today

9/25/26 – Trump Skips ‘GameDay,’ Sun Leave Connecticut, Juszczyk’s ‘Juice’ Fine

0:00

Featured Today

Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”

World Cup Ticket Sellers Still Waiting for FIFA Refunds

FIFA said it would refund sellers within 60 days.
August 26, 2026

Europe Set to Drop FIFA Boycott Ahead of Women’s U-20 World Cup

The tournament was set to be the first hit by the boycott.
August 27, 2026

UEFA Takes FIFA, Kushner Company to Court Over World Cup Scheme

The battle between FIFA and UEFA is heading to court.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
August 21, 2026

Leandro Paredes Hit With 10-Game Ban for World Cup Final Brawl

The Argentine midfielder attacked two Spanish players after the whistle.
August 18, 2026

Infantino Election Tracker: Who Is Voting Against FIFA President

Federations continue dropping support for Gianni Infantino.
FILE PHOTO: Soccer Football - 50th Ordinary UEFA Congress - Brussels Expo, Brussels, Belgium - February 12, 2026 FIFA president Gianni Infantino speaks during the event
August 14, 2026

The 3 Weeks That Brought Gianni Infantino and FIFA to the Brink

The FIFA president has had a no good, very bad stretch.
August 6, 2026

Europe Still Plans to Boycott World Cups, UEFA Says  

Six European teams face uncertainty ahead of the U-20 Women’s World Cup.