Wednesday, June 10, 2026

USL Super League Debuts With Sellouts. Can It Challenge the NWSL?

  • Three capacity crowds mark the upstart league’s first weekend of play.
  • League officials downplay any chance of a merger with the NWSL.
USL Super League

Whether the USL Super League ultimately will be able to coexist successfully with the NWSL remains to be seen. But the newly formed women’s pro soccer league made a strong first impression with fans, and in the marketplace. 

Nearly six months after receiving Division I sanctioning from the U.S. Soccer Federation—the same designation the NWSL has—the eight-team USL Super League began play this past weekend with three well-attended games, each marked by strong fan energy.

The Carolina Ascent (above) drew a sold-out crowd of 10,553 on Saturday for their 1–0 victory over DC Power FC at American Legion Memorial Stadium in Charlotte. Spokane Zephyr FC similarly sold out the 5,000-capacity One Spokane Stadium for a 1–1 draw against Fort Lauderdale United FC. And the Tampa Bay Sun FC closed out the inaugural weekend by posting its own sold-out crowd of more than 5,200 on Sunday at Riverfront Stadium for a 1–1 draw against the Dallas Trinity. 

“[It was a] really, really great crowd. It was phenomenal to see the city show up and show out,” said Ascent head coach Philip Poole. “We’ve talked from Day One about having a connection to our community, and how our city repaid us tonight, it was phenomenal.”

Market Realities

As the USL Super League continued its preparations to start play, some industry chatter focused on the need to coalesce around a single women’s pro soccer league, not unlike how two competing women’s hockey leagues ultimately merged to form the Professional Women’s Hockey League

Despite that chatter and the NWSL’s own meteoric growth, the USL Super League has moved forward with its own plan, even striking a recent media-rights deal with Peacock.

I commend the NWSL. They’ve come a long way. Obviously, they’re doing great. Now, that’s not the only option,” USL Super League president Amanda Vandervort told The Women’s Game podcast.  “Our goal is to build a long-term, sustainable professional women’s soccer league where players excel at the highest level, and it supports the development of our national team.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

FIFA Ramps Up World Cup Ticket Giveaways

The strategy allows FIFA to move tickets while still making money.
Sponsored

World Cup Betting Preview: Big Kickoff in USA, Canada, and Mexico

A look at the key betting storylines with BetMGM heading into the tournament, including favorites, dark horses, and top scorer odds.
Sponsored

How the Premier League is Rewiring Fan Engagement With AI

Inside the Premier League’s AI-powered effort to bring fans closer to the game through personalized experiences.
FIFA World Cup 2026 - Team Iran arrives at Tijuana for World Cup - Tijuana International Airport, Tijuana, Mexico - June 7, 2026 Iran fans look on as the bus arrives

Iranian Federation Says World Cup Tickets Pulled

Each team’s supporters are supposed to get thousands of tickets per match.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.

LIV CEO Won’t Guarantee Final 4 Events of 2026 Season Happen

The PIF in April said it would fund LIV through this season.
Apr 28, 2026; New York, New York, USA; Left to right: Tina Fey and Timothee Chalamet and Kylie Jenner and Ben Stiller and Christine Taylor sit court side during the first quarter of game five of the first round of the 2026 NBA Playoffs between the New York Knicks and Atlanta Hawks at Madison Square Garden. Mandatory Credit: Brad Penner-Imagn Images
June 8, 2026

The Unwritten Rules of Madison Square Garden’s Celebrity Row

The best seats in the house come with unspoken expectations.
June 9, 2026

U.S. Open Qualifying Sends High School Stars to Shinnecock

Miles Russell and Giuseppe Puebla, both 17, earned spots Monday.
Sponsored

World Cup Betting Preview: Big Kickoff in USA, Canada, and Mexico

A look at the key betting storylines with BetMGM heading into the tournament, including favorites, dark horses, and top scorer odds.
June 8, 2026

Knicks NBA Finals Ticket Prices Plunge Ahead of Trump’s MSG Visit

Get-in prices for Monday’s Game 3 plummet by more than half.
June 8, 2026

UFC Freedom 250 at White House Faces Last-Minute Legal Threat

The newly filed lawsuit alleges several breaches of required protocols.
June 8, 2026

Nelly Korda Nears No. 1 on LPGA Money List With $2.5M Payday

Korda has made $5.4 million on the golf course this season.
exclusive
June 7, 2026

LIV May Not Have Funding to Last Entire Season: Sources

The league has 47 days before its next scheduled tournament.