Monday, August 3, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

USL Super League Debuts With Sellouts. Can It Challenge the NWSL?

  • Three capacity crowds mark the upstart league’s first weekend of play.
  • League officials downplay any chance of a merger with the NWSL.
USL Super League

Whether the USL Super League ultimately will be able to coexist successfully with the NWSL remains to be seen. But the newly formed women’s pro soccer league made a strong first impression with fans, and in the marketplace. 

Nearly six months after receiving Division I sanctioning from the U.S. Soccer Federation—the same designation the NWSL has—the eight-team USL Super League began play this past weekend with three well-attended games, each marked by strong fan energy.

The Carolina Ascent (above) drew a sold-out crowd of 10,553 on Saturday for their 1–0 victory over DC Power FC at American Legion Memorial Stadium in Charlotte. Spokane Zephyr FC similarly sold out the 5,000-capacity One Spokane Stadium for a 1–1 draw against Fort Lauderdale United FC. And the Tampa Bay Sun FC closed out the inaugural weekend by posting its own sold-out crowd of more than 5,200 on Sunday at Riverfront Stadium for a 1–1 draw against the Dallas Trinity. 

“[It was a] really, really great crowd. It was phenomenal to see the city show up and show out,” said Ascent head coach Philip Poole. “We’ve talked from Day One about having a connection to our community, and how our city repaid us tonight, it was phenomenal.”

Market Realities

As the USL Super League continued its preparations to start play, some industry chatter focused on the need to coalesce around a single women’s pro soccer league, not unlike how two competing women’s hockey leagues ultimately merged to form the Professional Women’s Hockey League

Despite that chatter and the NWSL’s own meteoric growth, the USL Super League has moved forward with its own plan, even striking a recent media-rights deal with Peacock.

I commend the NWSL. They’ve come a long way. Obviously, they’re doing great. Now, that’s not the only option,” USL Super League president Amanda Vandervort told The Women’s Game podcast.  “Our goal is to build a long-term, sustainable professional women’s soccer league where players excel at the highest level, and it supports the development of our national team.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jason Wright: Why WNBA Valuations Could Catch Up to NHL

Jason Wright says it could happen, “save for some weird gender bias.”
Soccer Football - FIFA World Cup 2026 - Semi Final - France v Spain - Dallas Stadium, Arlington, Texas, U.S. - July 14, 2026 FIFA President Gianni Infantino before the match

Infantino Calls Off Plan to Sell Stakes in World Cup

Soccer officials inside and outside FIFA strongly criticized the proposal.

Trump Quiet As Infantino World Cup Scheme Collapses

Infantino is rapidly losing support inside and outside FIFA.
podcast thumbnail mobile
Front Office Sports Today

8/3/26 – FIFA Scraps World Cup Investment Plan, Dodgers Land Skubal, NCAA’s Eligibility Chaos

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Jul 31, 2026; Los Angeles, California, USA; Los Angeles Dodgers pitcher Cole Irvin (38) hands the ball to manager Dave Roberts (30) during the ninth inning against the Boston Red Sox at Dodger Stadium.

MLB Trade Deadline Sees Big Market Clubs Trade Top Players

“It just seems like there’s always blowback with us,” the Dodgers manager said.
August 2, 2026

Kelsey Plum Deal Headlines Another Quiet WNBA Trade Deadline

The 2026 WNBA trade deadline saw little action.
Jun 28, 2026; Chaska, Minnesota, USA; Nelly Korda takes a tee shot off of hole 1 during the final round of the KPMG Women's PGA Championship golf tournament. Mandatory Credit: Nick Wosika-Imagn Images
August 3, 2026

Korda Tops Women’s Major Money List—and Nearly the Men’s

Korda earned $4.59 million in prize money at the majors.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
August 2, 2026

Another WNBA Unruly Fan Incident Adds to String of Controversies

Police are investigating the alleged assault as a possible bias crime.
Athletes Unlimited
July 31, 2026

Athletes Unlimited Cancels 2027 Season

Several other women’s winter basketball leagues have launched in recent years.
Jun 6, 2026; Brooklyn, New York, USA; Indiana Fever guards Sophie Cunningham (8) and Caitlin Clark (22) at Barclays Center. Mandatory Credit: Wendell Cruz-Imagn Images
Opinion
July 31, 2026

Sophie Cunningham Is Caitlin Clark’s Bodyguard On—and Off—the Court

The Fever enforcer has become the WNBA’s newest lightning rod.
July 30, 2026

Blazers Defend Arena Pitch in Testy City Council Meeting

The city and team have publicly sparred over the Moda Center.