Monday, September 14, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

USL Super League Debuts With Sellouts. Can It Challenge the NWSL?

  • Three capacity crowds mark the upstart league’s first weekend of play.
  • League officials downplay any chance of a merger with the NWSL.
USL Super League

Whether the USL Super League ultimately will be able to coexist successfully with the NWSL remains to be seen. But the newly formed women’s pro soccer league made a strong first impression with fans, and in the marketplace. 

Nearly six months after receiving Division I sanctioning from the U.S. Soccer Federation—the same designation the NWSL has—the eight-team USL Super League began play this past weekend with three well-attended games, each marked by strong fan energy.

The Carolina Ascent (above) drew a sold-out crowd of 10,553 on Saturday for their 1–0 victory over DC Power FC at American Legion Memorial Stadium in Charlotte. Spokane Zephyr FC similarly sold out the 5,000-capacity One Spokane Stadium for a 1–1 draw against Fort Lauderdale United FC. And the Tampa Bay Sun FC closed out the inaugural weekend by posting its own sold-out crowd of more than 5,200 on Sunday at Riverfront Stadium for a 1–1 draw against the Dallas Trinity. 

“[It was a] really, really great crowd. It was phenomenal to see the city show up and show out,” said Ascent head coach Philip Poole. “We’ve talked from Day One about having a connection to our community, and how our city repaid us tonight, it was phenomenal.”

Market Realities

As the USL Super League continued its preparations to start play, some industry chatter focused on the need to coalesce around a single women’s pro soccer league, not unlike how two competing women’s hockey leagues ultimately merged to form the Professional Women’s Hockey League

Despite that chatter and the NWSL’s own meteoric growth, the USL Super League has moved forward with its own plan, even striking a recent media-rights deal with Peacock.

I commend the NWSL. They’ve come a long way. Obviously, they’re doing great. Now, that’s not the only option,” USL Super League president Amanda Vandervort told The Women’s Game podcast.  “Our goal is to build a long-term, sustainable professional women’s soccer league where players excel at the highest level, and it supports the development of our national team.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Herd
Exclusive

Colin Cowherd Buys Stake in EPL’s Ipswich

Other Ipswich investors include Marques Colston and Ed Sheeran.

Bezos’s Liverpool–Amazon Entanglement Is New for English Soccer

Bezos’s Prime Video has Tuesday night Champions League rights in the UK.

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with NFL RedZone Host Scott Hanson on Season 18, Ads and the ESPN Merger

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”

Zverev Beats Shelton as American Men’s Grand Slam Drought Continues

Zverev won the US Open for his second Grand Slam of 2026.
Tennis - U.S. Open - Flushing Meadows, New York, United States - September 9, 2026 Spain's Carlos Alcaraz fells during his quarter-final match against Ben Shelton of the U.S. REUTERS/Eduardo Munoz
September 12, 2026

No Quick Fixes Coming for US Open’s Late Nights

While Wimbledon has a curfew, the other three majors don’t want one.
September 13, 2026

Brewers, Rays Make Playoffs, Complicating MLB Labor Fight

The Brewers and Rays both have below-average payrolls.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Aug 22, 2026; Cleveland, Ohio, USA; Buffalo Bills quarterback Josh Allen (17) warms up before the game between the Cleveland Browns and the Bills at Huntington Bank Field
September 11, 2026

QB Contracts and New Coaches: NFL Week 1 Storylines

The league’s season is kicking off with nine major business storylines.
Mar 21, 2026; Dallas, Texas, USA; LA Clippers forward Kawhi Leonard (2) looks on during the game between the Mavericks and the Clippers at American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
September 11, 2026

Kawhi Leonard Saga Enters Uncharted Territory With Federal Probe

News of the probe comes a week after the NBA announced its punishment.
Jun 17, 2026; Southampton, New York, USA; Bryson DeChambeau (L) and Jon Rahm (R) walk together during a practice round for the U.S. Open golf tournament.
September 11, 2026

LIV Players in Spotlight in Bankruptcy Process

Star players could serve on a key creditors committee.
Tennis - Australian Open - Melbourne, Australia, January 14, 2018. Tennis balls are pictured in front of the Australian Open logo before the tennis tournament. REUTERS/Thomas Peter
September 10, 2026

Australian Open Reaffirms Five-Set Format After CEO’s Comments

Andrew Abdo took over for Craig Tiley last month.