Tuesday, July 21, 2026

USL Super League Debuts With Sellouts. Can It Challenge the NWSL?

  • Three capacity crowds mark the upstart league’s first weekend of play.
  • League officials downplay any chance of a merger with the NWSL.
USL Super League

Whether the USL Super League ultimately will be able to coexist successfully with the NWSL remains to be seen. But the newly formed women’s pro soccer league made a strong first impression with fans, and in the marketplace. 

Nearly six months after receiving Division I sanctioning from the U.S. Soccer Federation—the same designation the NWSL has—the eight-team USL Super League began play this past weekend with three well-attended games, each marked by strong fan energy.

The Carolina Ascent (above) drew a sold-out crowd of 10,553 on Saturday for their 1–0 victory over DC Power FC at American Legion Memorial Stadium in Charlotte. Spokane Zephyr FC similarly sold out the 5,000-capacity One Spokane Stadium for a 1–1 draw against Fort Lauderdale United FC. And the Tampa Bay Sun FC closed out the inaugural weekend by posting its own sold-out crowd of more than 5,200 on Sunday at Riverfront Stadium for a 1–1 draw against the Dallas Trinity. 

“[It was a] really, really great crowd. It was phenomenal to see the city show up and show out,” said Ascent head coach Philip Poole. “We’ve talked from Day One about having a connection to our community, and how our city repaid us tonight, it was phenomenal.”

Market Realities

As the USL Super League continued its preparations to start play, some industry chatter focused on the need to coalesce around a single women’s pro soccer league, not unlike how two competing women’s hockey leagues ultimately merged to form the Professional Women’s Hockey League

Despite that chatter and the NWSL’s own meteoric growth, the USL Super League has moved forward with its own plan, even striking a recent media-rights deal with Peacock.

I commend the NWSL. They’ve come a long way. Obviously, they’re doing great. Now, that’s not the only option,” USL Super League president Amanda Vandervort told The Women’s Game podcast.  “Our goal is to build a long-term, sustainable professional women’s soccer league where players excel at the highest level, and it supports the development of our national team.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Soccer - Copa Libertadores - Final - Atletico Mineiro v Botafogo - Estadio Mas Monumental, Buenos Aires, Argentina - November 30, 2024 Botafogo owner John Textor celebrates with the trophy after winning the Copa Libertadores

John Textor Seeks $400M From Michele Kang in Lyon Takeover Suit

Textor claims Kang convinced him to give up control of Lyon while plotting to oust him.
Soccer Football - Serie A - AC Milan v Hellas Verona - San Siro, Milan, Italy - December 28, 2025 Former footballer Zlatan Ibrahimovic before the match REUTERS/Daniele Mascolo

After Breakout World Cup, Zlatan Leaves Fox With Leverage

The former striker said his Fox Sports stint was one-and-done.

FIFA Caps World Cup With Glitzy, Star-Powered Final

Trump once again ignored Infantino and got in the trophy lift photo.

Spain Beats Argentina in Extra Time to Win Its Second World Cup

Spain wins the World Cup after breaking through against Argentina in extra time.
podcast thumbnail mobile
Front Office Sports Today

CFB Analyst ⁨Josh Pate⁩ on Michigan Chaos, ESPN, McAfee, the Trump Interview, & More

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

LIV Golf Returns After 47-Day Break, Facing $1.1M Lawsuit

A former technology partner is suing LIV Golf.
July 20, 2026

NFLPA Uses World Cup Final to Renew Push for Grass Fields

The union begins a coordinated campaign to pressure team owners.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 20, 2026

Rory McIlroy Tops Golf’s Major Prize Money List With $5.34M

McIlroy won $4.5 million at the Masters.
Exclusive
July 20, 2026

NFL Owners Expect New Deal for Roger Goodell

NFL media rights, labor talks make continuity a priority.
July 19, 2026

DeChambeau’s Open Performance Marred By Penalty Fallout

Many players had strong opinions on the DeChambeau situation.
July 19, 2026

Ryan Fox, 200-1 Underdog, Wins Open Championship for First Major

It’s the third win on the PGA Tour for Fox, but his first major victory.