• Loading stock data...
Sunday, February 25, 2024
Rates for the 2024 Best Venue Awards increase this Sunday at 11:59 p.m. ET

Usher Didn’t Get Paid to Play the Super Bowl—but He Did Earn $52.5M in Exposure

  • The NFL doesn’t compensate halftime artists.
  • However: Usher, who was promoting a new album, had millions of eyeballs on him one week after he announced a new album.
Mark J. Rebilas-USA TODAY Sports

Despite putting on a thrilling Super Bowl halftime performance full of dazzling dance moves, roller skates, and special guests last night, Usher didn’t get paid by the NFL. The league covers expensive production costs, but it doesn’t pay the main act.

The biggest TV draw of the year attracts singers for another reason: exposure. Album sales tend to skyrocket after an artist plays the Super Bowl. But how much money does that exposure generate?

Usher earned an estimated equivalent of $52,479,822 in exposure while performing (and appearing in a related pregame sit-down interview on CBS) on Sunday, Apex Marketing Group tells Front Office Sports. Those are the same folks who calculated last month that Taylor Swift had generated an equivalent of $331.5 million for the NFL and the Chiefs this season.

Apex calculated the figure based on Usher’s reach across platforms between 4 p.m. and 11 p.m. ET Sunday. The buildup to the game—since Usher announced his performance Sept. 24—undoubtedly brought the singer even more attention.

The high-profile marketing stunt coincides with the release of Usher’s latest album, Coming Home, his first since 2018, and the announcement this morning of new tour dates.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Superdome Super Bowl

Superdome Renovations to Finish in Time for Super Bowl LIX

Renovations will total $500 million and have been ongoing for years.
NFL salary cap

NFL Salary Cap Sees Historic Spike Ahead of 2024 Season

Each franchise was allotted $255.4M, which is a $30M increase for each team.

Women Prove to Be a Powerful Force in Super Bowl LVIII Record Viewership 

Female demographics show strong viewership growth for the NFL’s title game.
Patrick Mahomes Super Bowl

The 25 Most-Watched Super Bowls of All Time

Chiefs QB Patrick Mahomes hoists his third Super Bowl trophy.
podcast thumbnail mobile
Front Office Sports Today

How the Negro Leagues Are Staying in the Game

0:00
0:00

Featured Today

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.
February 18, 2024

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
FanDuel
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Adidas
Portland, OR

WBD Touts Streaming Profit, Sports Alliance While Stock Is Hammered

TNT Sports parent sees tough reaction from Wall Street to latest earnings.
Chad Powers
February 22, 2024

Tuned In: Hulu Turning Glen Powell Into Eli Manning With ‘Chad Powers’ Comedy

The ‘Top Gun: Maverick’ star will play the comedic QB Manning created for ESPN+.
Arizona Diamondbacks
February 23, 2024

Diamondbacks Heading Into Another Season With MLB in Charge of Media Rights

The D-Backs chose the league over getting their own over-the-air partners.
Sponsored

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
A Bundesliga camera operator during a match
February 22, 2024

Fan Power in European Soccer Grows As German Football Deal Scuttled 

Weeks of increasingly strident protests lead to end of proposed private equity deal.
Inter Miami forward Lionel Messi following the victory against Los Angeles FC at BMO Stadium.
February 21, 2024

Lionel Messi Phenomenon Spurs Specialized Media Attention

Messi joins Taylor Swift and Beyoncé for celebrities to have their beat writer at ‘USA Today.’
FuboTV signage
February 21, 2024

FuboTV Lawsuit Against Sports Streaming Giants Likely Faces Uphill Climb

Legal and regulatory drama heightens around the high-profile streaming alliance.
Athletes Unlimited
February 21, 2024

Athletes Unlimited Is Getting All Four of Its Women’s Pro Leagues on ESPN Platforms

The league is reducing its ESPN+ games to make room for other partners.