• Loading stock data...
Saturday, November 8, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

Ubisoft Shares Fall 17% After Tencent Raises Stake

  • Tencent will use $198 million to buy an indirect stake in Ubisoft.
  • Ubisoft currently has a market capitalization of $4.42 billion.
Ubisoft

French video game developer Ubisoft saw its shares tumble by more than 17% on Wednesday after Chinese tech giant Tencent increased its stake in the company. 

The Assassin’s Creed maker had reportedly been drawing buyout interest from several private equity firms, with Blackstone and KKR & Co. studying the company’s viability as an investment. 

Tencent plans to invest $296.9 million in Guillemot Brothers Limited — the parent company of Ubisoft. The pending investment will provide Tencent with a 49.9% stake in Paris-based Ubisoft. 

  • Tencent will use $198 million to buy an indirect stake in Ubisoft.
  • The remaining capital will be invested in Guillemot Brothers Ltd.
  • The Guillemot family currently holds a 15% stake in Ubisoft.
  • Ubisoft has a market capitalization of $4.42 billion

The deal allows Tencent to raise its direct stake in Ubisoft from 4.5% to 9.99% — which includes voting rights. However, Tencent will not be allowed to sell its shares in Ubisoft for a five-year period or increase its stake from 9.99% for eight years. 

Underwhelming Results

Ubisoft reported $293 million in net bookings in fiscal Q1 — surpassing the company’s estimates of $279 million — but a 10% decrease compared to the same period the year prior. 

Tencent generated $19.77 billion in revenue in Q2 2022, a 3% decrease compared to Q2 2021, while revenue for domestic and international games fell 1% year-over-year during the quarter to $4.7 billion and $1.6 billion, respectively.

Q2 2022 marked Tencent’s first-ever year-over-year revenue decline.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 23, 2024; Dallas, Texas, USA; A view of the NBA logo and Portland Trail Blazers logo before the game between the Dallas Mavericks and the Trail Blazers at the American Airlines Center.

NBA Reopens Doors in China—and Eyes the WNBA Next

The Mavericks and Rockets are set to play games in Macao next year.
Aug 3, 2024; Villeneuve-d'Ascq, France; NBA commissioner Adam Silver talks to International Basketball Federation board member Mark Tatum in the fourth quarter between the United States and Puerto Rico during the Paris 2024 Olympic Summer Games at Stade Pierre-Mauroy.

NBA Aims for Drama-Free Return to China After 6-Year Hiatus

The league looks to rebuild its presence in the populous country.
Tony Parker

Tony Parker, French Team Owner, Says NBA Europe Is Inevitable

Parker didn’t rule out his ASVEL club joining the NBA’s new league.

Alcaraz and Sinner Have More to Gain in 2025 After Splitting Slams

Alcaraz and Sinner have split the last eight Grand Slams.

Featured Today

Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
G League
November 6, 2025

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
October 31, 2025

More Races, More Money: The New Calculus for Pro Marathoners

More races per year mean more money—but the math isn’t simple.
May 20, 2023; Los Angeles, California, USA; Los Angeles Dodgers and LA Sparks co-owner Todd Boehly watches during game three of the Western Conference Finals for the 2023 NBA playoffs between the Los Angeles Lakers and the Denver Nuggets at Crypto.com Arena.
exclusive

Mark Walter’s Lakers Buy Includes Dodgers Co-Owner Todd Boehly

Jeanie Buss will retain a roughly 15% stake and remain team governor.
James Harden
April 24, 2025

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.
Jonathan Mariner
July 9, 2025

Former MLB CFO Jumps to PE, Says Teams Are Undervalued

Mariner worked in Major League Baseball for 24 years.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
March 20, 2025

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
draftkings
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.