Friday, July 10, 2026

U.S. Women Cruise In World Cup, Set Viewership Marks

  • The U.S. defeated Vietnam 3-0 in a clean start to their World Cup title defense.
  • Sets up showdown with the Netherlands in last guaranteed primetime match for U.S.
Jenna Watson-USA TODAY Sports

Day 5 of the FIFA Women’s World Cup is underway on Monday, with the tournament favorite USWNT off and running after a confident win over the weekend to start their title defense and quest for a third straight trophy.

In front of 41,000-plus mostly American fans at a packed Eden Park stadium in Auckland, New Zealand, the U.S. handily beat Vietnam 3-0 as 22-year-old Sophia Smith led the way with two goals in her first World Cup appearance. USWNT co-captain Lindsey Horan — who joined the Front Office Sports Today podcast ahead of the World Cup — also scored a goal.

The 9 p.m. ET match on Friday drew 5.26 million viewers on Fox, making it the second–most watched group stage match on English language television — just behind USA-Chile in 2019. Another 1 million U.S. viewers caught the game in Spanish on Telemundo.

This week, the U.S. heads to the southern tip of New Zealand’s North Island — for their second group stage match in Wellington against the Netherlands, who beat Portugal 1-0 on Sunday. Last week, the Dutch squad raised concerns with FIFA about the safety of their practice site — a cricket venue in the coastal city of Tauranga.

USA’s tilt against the Netherlands — a battle for first place in the group — will be the last guaranteed primetime spotlight on Wednesday at 9 p.m. ET. The U.S. needs to successfully close out group play in top positioning to ensure primetime TV matchups for games in the Round of 16 and quarterfinals — should they advance.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 25, 2023; Harrison, New Jersey, USA; Carli Lloyd before the game between the Chicago Red Stars and NJ/NY Gotham FC at Red Bull Arena. Mandatory Credit: Dennis Schneidler-USA TODAY Sports

Carli Lloyd Didn’t Pull Punches After USMNT World Cup Exit

Lloyd said Team USA played “scared” during its loss to Belgium.

World Cup Ratings Getting Massive Lift From Bars and Watch Parties

Fox and Telemundo have been greatly aided by World Cup watch parties.

World Cup Sets Group Stage Ratings Records for Fox, Telemundo

Both Fox and Telemundo have posted an extensive series of viewership milestones.
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Jun 20, 2026; Raleigh, North Carolina, USA; Carolina Hurricanes left wing William Carrier (28) and defenseman K'andre Miller (19) walk out with the Stanley Cup trophy during the Stanley Cup championship parade and rally at Raleigh.

Dundon Faces Backlash for Engraving Kids’ Names on Stanley Cup

All five names of the owner’s children are on the Stanley Cup.
July 6, 2026

Chicago Sky Shuffle Practice Venues As Facility Delay Continues

Chicago has not given a firm opening date for their practice facility.
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.
July 9, 2026

Two Bidders Pull Ahead in Seahawks Sale Process

One of the two groups includes at least one former Seahawks player.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 1, 2026

Celtics Send Jaylen Brown to Sixers in Swap of Huge Contracts

Paul George is set to make $54 million next year.
June 24, 2026

Cardinals Shake Up Front Office in Long-Term Leadership Plan

Club owner Bill DeWitt Jr. begins to prepare the club for life without him.
Jan 22, 2026; Los Angeles, California, USA; Washington Spirit team owner Michele Kang talks to media during a press conference at BMO Stadium.
June 24, 2026

Michele Kang to Buy Lyon in Deal That Would End Textor’s Ownership

Kang will pay $30 million for around 88% of Lyon.
Jun 18, 2026; New York, NY, USA; A New York Knicks Champions bus passes during the New York Knicks Championship Parade through the Canyon of Heroes.
June 18, 2026

Knicks Get Key to NYC in Front of Huge Crowds

The city deployed 10,000 police officers to the one-mile parade route.