• Loading stock data...
Thursday, September 18, 2025

U.S. Track Star Allyson Felix Launches Unique Shoe Brand

  • Allyson Felix is launching a clothing and lifestyle brand, Saysh, which will include a membership program for fitness and networking.
  • The track star also launched a new line with Athleta this week.
Kirby Lee-USA TODAY Sports/Design: Alex Brooks

Allyson Felix qualified for her fifth and (she says) final Olympics. As her storied track career nears its end, she’s launching a new chapter with her own lifestyle brand.

Felix, the most decorated female track star in U.S. history, unveiled women’s clothing and fitness company Saysh on Wednesday.

Elite gymnast Simone Biles and the 35-year-old Felix followed a similar path after initially signing on with Nike. 

  • Felix left Nike in 2019 after penning an op-ed criticizing the Swoosh for cutting her pay when she was on maternity leave. She joined Gap-owned Athleta later that year.
  • The dispute prompted Nike to change its maternity leave policies and raised Felix’s profile as an advocate for equal treatment.
  • Biles left Nike for Athleta in April, saying that “Athleta is committed to diversity and inclusion of all women, backgrounds, ages, sizes, abilities, and races.” 

Felix and her older brother, Wes, raised $3 million in seed funding to start the company. Its first product is the Saysh One sneaker, which at $150 comes with a lifetime membership to the Saysh Collective. The membership offers perks like workout videos, networking possibilities, and interactions with Felix and others.

The track star is still involved with Athleta: This week, the brand released its most recent line in collaboration with Felix. 
Athleta has been a bright spot for Gap this year: The company plans to open 20-to-30 Athleta stores while closing 75 Gap and Banana Republic stores in 2021.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 13, 2025; Tuscaloosa, Alabama, USA; Alabama Crimson Tide running back AK Dear (0) tries to outrun Wisconsin Badgers cornerback Ricardo Hallman (2) during the second half at Saban Field at Bryant-Denny Stadium.

Despite Vote Delay, SCORE Act Negotiations Continue on Capitol Hill

Political ad campaigns during college football Saturdays continue as well.

Trump Push to End Quarterly Earnings Has Major Sports Ramifications

U.S. President Trump proposes moving to semi-annual reporting for public companies.
Hosszu

World Aquatics Reaches $4.6 Million Settlement With Pro Swimmers

Meanwhile, the International Swimming League’s case heads to trial in January.
Megan Romano

The $800 Million Enhanced Games Lawsuit Could Have Legs

Antitrust experts say the case could have some merit.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Kawhi Leonard

A Timeline of the Kawhi Leonard-Clippers-Aspiration Saga

Investigations into the Clippers’ business dealings with Leonard date back years.
September 11, 2025

NHL To Allow Players From Hockey Canada Trial To Return This Winter

The five Canadian players were all acquitted in July.
Joe Burrow
September 15, 2025

Joe Burrow Out for Months After Bengals’ Pricey Offseason

Tee Higgins and Ja’Marr Chase are the highest-paid WR duo in NFL history.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
September 10, 2025

Kuminga, Grimes Remain Unsigned As Giddey Agrees to $100M Deal

Two of the four restricted free agents have inked deals.
September 8, 2025

Alcaraz and Sinner Have More to Gain in 2025 After Splitting Slams

Alcaraz and Sinner have split the last eight Grand Slams.
September 7, 2025

Alcaraz Beats Sinner, Wins $5M Prize, Reclaims World No. 1

Alcaraz won a record $5 million first prize at the US Open.
Angel Reese
September 5, 2025

Angel Reese Suspended For Half-Game After Ripping Teammates

The team is disciplining Reese for criticizing her teammates publicly.