Welcome to the FOS Trending 20, presented by Conviva Social Insights
This new collaboration between Front Office Sports and Conviva ranks the pro teams and leagues/events which are driving the deepest cross-platform engagement across social platforms (Instagram, Twitter, YouTube, Facebook). Published every Tuesday morning, this leaderboard draws data from the prior Monday through Sunday. This page — updated weekly — contains two leaderboards; first, the Top 20 professional teams, ranked by cross-platform engagement rate, and then below it, the Top 20 leagues/events/properties, also ranked by cross-platform engagement rate. For more on the methodology and criteria on Trending 20, please visit our explainer section below the two leaderboards. All data is sourced using Conviva Social Insights, a social analytics platform for brands, media, entertainment and sports organizations worldwide. For additional context and information on this week’s leaderboard, please see the “Notes” sections below each leaderboard. Skip to this week’s Trending 20 leaderboards…
NWSL’s Continued Growth
NWSL teams are no strangers to the Trending 20 leaderboard. While teams like Racing Louisville FC and KC NWSL are consistently at the top of the charts because of their high engagement rates, they are also regularly among the fastest-growing. Racing Louisville FC’s audience grew 6.06% across Facebook, Twitter, Instagram, and YouTube last week. While we’ve mentioned the league’s growth in popularity before, it’s worth noting that their teams are still growing at an exponential pace on social media. This growth is consistent with the rise in popularity of the play on the field.
Trending 20: Pro Teams (April 20th)The 20 pro teams with the highest cross-platform engagement rate from April 12th to April 18th, 2021.
|Weeks in T20|
|1||1||Racing Louisville FC||NWSL||3.30%||6.06%||43.1K||22||1|
|3||4||Las Vegas Aces||WNBA||1.23%||1.22%||168.4K||23||2|
|4||3||San Diego Padres||MLB||1.15%||0.56%||1.9M||18||3|
|5||5||Los Angeles Dodgers||MLB||1.14%||0.21%||8.4M||24||1|
|6||NR||Villarreal CF||La Liga||0.96%||0.27%||1.9M||1||6|
|7||NR||Los Angeles Chargers||NFL||0.88%||0.01%||3.3M||9||5|
|10||16||Chicago White Sox||MLB||0.77%||0.21%||3.1M||5||10|
|11||NR||Granada CF||La Liga||0.73%||0.27%||1.0M||2||11|
|12||NR||Olympique de Marseille||Ligue 1||0.72%||0.15%||11.4M||2||12|
|14||17||Tampa Bay Buccaneers||NFL||0.72%||0.07%||3.4M||14||2|
|16||8||Chicago Red Stars||NWSL||0.70%||0.26%||189.2K||16||2|
|17||10||St. Louis Cardinals||MLB||0.70%||0.09%||4.5M||7||10|
|18||NR||Athletic Bilbao||La Liga||0.69%||0.26%||2.6M||5||4|
|19||NR||1. FSV Mainz 05||Bundesliga||0.67%||0.08%||790.1K||1||19|
|20||12||Los Angeles Angels||MLB||0.66%||0.21%||3.3M||6||6|
- Villarreal CF (#6): This La Liga soccer club generated a buzz on social media after they won their matchup against Dinamo Zagreb on Thursday, April 15th and advanced to the semi-finals of the Europa League.
- 1. FSV Mainz 05 (#19): This Bundesliga soccer club saw an uptick in engagement at the beginning of last week because of the reaction to their thrilling win over 1. FC Köln. Leandro Barreiro scored in stoppage time to secure the victory after a hard fought match.
The five fastest-growing team audiences in the past week…
- Racing Louisville FC (6.06%)
- KC NWSL (1.81%)
- Las Vegas Aces (1.22%)
- Nashville SC (0.86%)
- West Ham United FC (0.85%)
*The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 3 of 282 tracked pro teams were ineligible for Trending 20 due to a lack of posts.
Racing to the Top
Three different racing entities cracked the Trending 20 leaderboard this week. Breeders’ Cup and Formula E both were unranked last week and Formula 1 was ranked 8th last week. Breeders’ Cup saw a spike in engagement on Tuesday, April 13th specifically from a Facebook video of a young horse running around in an open field being chased by its mother. That video alone has over 3.6 million views, 39,000 reactions, 1,200 comments, and 5,700 shares.
One of the most engaging posts Formula E shared last week was the announcement of the new track layout for Monaco E-Prix. The electric car motorsport championship said that “this year’s edition will be the fourth running of the Formula E event in Monaco, with the event continuing to be included on the calendar on a biennial basis.”
Trending 20: Leagues/Events (April 20th)The 20 professional leagues and events with the highest cross-platform engagement rate from April 12th to April 18th, 2021.
|Weeks in T20|
|1||1||Korea Baseball Organization||Baseball||2.30%||0.48%||178.2K||12||1|
|2||2||Premier Lacrosse League||Lacrosse||1.38%||0.47%||409.9K||25||1|
|4||3||NCAA March Madness||Basketball||0.86%||-0.01%||4.0M||22||1|
|5||12||AFL Women's||Aussie Rules||0.84%||0.55%||336.4K||23||2|
|6||NR||UEFA Women’s Champions League||Soccer||0.74%||0.16%||4.0M||24||5|
|8||5||Rugby World Cup||Rugby||0.57%||0.06%||6.3M||8||4|
|9||NR||Breeders' Cup||Horse Racing||0.56%||0.07%||588.1K||5||1|
|10||NR||Big Bash League||Cricket||0.54%||0.10%||12.0M||25||2|
|11||10||QRL - Queensland Rugby League||Rugby||0.49%||0.29%||167.6K||5||2|
|12||NR||National Lacrosse League||Lacrosse||0.49%||0.03%||308.3K||13||8|
|14||NR||Indian Super League||Soccer||0.48%||0.02%||7.4M||23||3|
|17||8||Formula 1||Auto Racing||0.40%||0.54%||33.4M||26||2|
|18||18||National Rugby League||Rugby||0.36%||0.20%||3.8M||21||4|
|19||NR||Formula E||Auto Racing||0.36%||-0.90%||3.3M||5||13|
The five fastest-growing league/event audiences in the past week…
- Overwatch League (1.98%)
- Indian Premier League (IPL) (0.96%)
- Copa Sudamericana (0.90%)
- Ligue 1 (0.69%)
- Bellator MMA (0.59%)
*The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 22 of 101 tracked leagues/events were ineligible for Trending 20 due to a lack of posts.
FAQ: METHODOLOGY & ELIGIBILITY
Q: How do we determine and rank the Trending 20 accounts?
A: Trending 20 accounts are ranked based on cross-platform engagement rate, and all data is sourced from the Conviva Social Insights leaderboard platform.
Q: What platforms are included in the “cross-platform” engagement rate?
A: The four platforms included are Facebook, YouTube, Instagram and Twitter.
Q: What is “engagement rate” anyway? How is it calculated?
A: The engagement rate shown is the average engagement rate for all posts during the set period. Engagement rate per post is calculated by the total number of engagements divided by audience, expressed as a percentage.
Q: My team/brand account had a higher engagement rate than others on this list, but we’re not included. What gives?
A: Sorry about that! In this case, your account either did not meet the minimum 20-post threshold for eligibility, or the account is not included in our current list of eligible teams/properties.
Q: Will more teams/leagues be added to the list of eligible accounts? How can I request to have my team or league added?
A: Yes, we will continue to add teams from more professional leagues, as well as potentially adding additional or emergent leagues or event properties. Please request an addition by emailing Kyle Martin (email@example.com).
Q: Will you be ranking collegiate programs, as well?
A: This one is a bit tricky — some athletic programs house all their posts from one central account while others have dedicated team accounts — but we are actively seeking out the best course of action to rank collegiate programs by the same methodology as professional teams.
Q: How can I see more similar data and go deeper than the Trending 20?
A: Conviva has an extensive, curated database of sports teams, athletes, leagues, and brands. As you’ve registered for access for the Trending 20, Conviva may reach out with information on their product. For more detailed leaderboard listings or to request a free trial, visit the Conviva website. If you have any additional questions about the methodology or data utilized for the Trending 20, please contact firstname.lastname@example.org.