Welcome to the FOS Trending 20, presented by Conviva Social Insights
This new collaboration between Front Office Sports and Conviva ranks the pro teams and leagues/events which are driving the deepest cross-platform engagement across social platforms (Instagram, Twitter, YouTube, Facebook). Published every Tuesday morning, this leaderboard draws data from the prior Monday through Sunday. This page — updated weekly — contains two leaderboards; first, the Top 20 professional teams, ranked by cross-platform engagement rate, and then below it, the Top 20 leagues/events/properties, also ranked by cross-platform engagement rate. For more on the methodology and criteria on Trending 20, please visit our explainer section below the two leaderboards. All data is sourced using Conviva Social Insights, a social analytics platform for brands, media, entertainment and sports organizations worldwide. For additional context and information on this week’s leaderboard, please see the “Notes” sections below each leaderboard. Skip to this week’s Trending 20 leaderboards…
Trending 20: Pro Teams (February 23)The 20 pro teams with the highest cross-platform engagement rate from February 15th to February 21st, 2021.
|Weeks in T20|
|2||1||Racing Louisville FC||NWSL||2.15%||0.79%||36.2K||14||1|
|3||2||Tampa Bay Buccaneers||NFL||1.44%||0.43%||3.3M||6||2|
|4||3||North Carolina Courage||NWSL||1.39%||0.68%||120.4K||12||1|
|5||4||Kansas City Chiefs||NFL||1.18%||0.15%||5.8M||11||4|
|6||9||Las Vegas Aces||WNBA||1.06%||0.07%||163.3K||16||2|
|7||NR||San Diego Padres||MLB||1.00%||0.41%||1.8M||11||3|
|9||NR||Los Angeles Chargers||NFL||0.95%||0.09%||3.3M||6||5|
|10||10||Los Angeles Dodgers||MLB||0.95%||0.03%||8.4M||18||1|
|11||17||Real Salt Lake||MLS||0.93%||0.06%||481.7K||3||1|
|14||NR||Inter Miami CF||MLS||0.77%||0.17%||1.3M||1||14|
|15||14||Chicago Red Stars||NWSL||0.76%||0.40%||184.6K||9||2|
|16||7||Tampa Bay Rays||MLB||0.72%||0.07%||1.7M||9||3|
|17||19||St. Louis Cardinals||MLB||0.72%||0.07%||4.5M||3||17|
|18||16||Portland Thorns FC||NWSL||0.70%||0.04%||413.5K||11||3|
WHO RUNS THE WORLD?
NWSL teams have made themselves comfy near the top of the Trending 20 leaderboard.
This week in particular, the league claimed three out of the top four spots in the leaderboard (#4 being occupied by the Super Bowl-winning Tampa Bay Buccaneers). NWSL players reported to preseason camp on February 1st, and teams have been consistently posting high-performing content around training sessions. At the same time, several NWSL standouts have been playing for their respective national teams in the SheBelieves Cup — a tournament played between the United States, Canada, Brazil, and Argentina — which began on February 18th, and the clubs of the digital-savvy league have included the international tournament in their preseason content strategies.
THE LONE NEWCOMER
Inter Miami CF (#14): The MLS club created a buzz on social media this last week after announcing the signing of veteran English defender Ryan Shawcross. The accomplished center back had spent the past 14 years with Stoke City FC. The team’s initial announcement tweet alone has received over 5,000 likes and 700 retweets as we are writing these notes.
The five fastest-growing team audiences in the past week…
1) KC NWSL (6.24%)
2) AS Monaco (0.95%)
3) RB Leipzig (0.90%)
4) Washington Wizards (0.83%)
5) Racing Louisville FC (0.79%)
*The minimum for Trending 20 consideration is 20 posts in the prior week; 13 of 282 teams did not qualify due to a lack of posts.
Trending 20: Leagues/Events (February 23)The 20 professional leagues and events with the highest cross-platform engagement rate from February 15th to February 21st, 2021.
|Weeks in T20|
|1||1||Premier Lacrosse League||Lacrosse||1.29%||0.55%||398.3K||17||1|
|2||4||Int'l Table Tennis Federation||Table Tennis||0.77%||0.18%||1.5M||15||2|
|4||6||NCAA March Madness||Basketball||0.73%||0.12%||3.7M||14||3|
|6||NR||Indian Premier League||Cricket||0.71%||0.42%||32.4M||6||6|
|7||2||Big Bash League||Cricket||0.68%||0.26%||11.8M||19||2|
|9||16||Formula 1||Auto Racing||0.63%||0.15%||31.9M||18||2|
|10||13||National Rugby League||Rugby||0.61%||0.12%||3.8M||14||4|
|11||NR||Rugby World Cup||Rugby||0.60%||-0.05%||6.3M||2||5|
|12||NR||Cricket World Cup||Cricket||0.50%||-0.04%||12.8M||1||12|
|13||15||UEFA Women’s Champions League||Soccer||0.49%||0.10%||3.9M||17||5|
|18||NR||ICC - International Cricket Council||Cricket||0.42%||0.31%||59.0M||2||18|
|20||NR||National Lacrosse League||Lacrosse||0.39%||-0.01%||307.5K||9||8|
CRICKET? COUNT ON IT.
Cricket — ranked the second biggest sport in the world in terms of total fans (via World Atlas) — sees its top circuits occupy four of the Trending 20 spots this week, with Indian Premier League, Big Bash League, Cricket World Cup, and the International Cricket Council all on this week’s leaderboard. These four entities have a combined cross-platform audience of over 116 million followers combined, with a high engagement rate to boot. Three of the four entities have been on the leaderboard in the past, but — as we’ll touch on shortly in the section below — the Cricket World Cup is a newcomer.
THE LONE NEWCOMER
- Cricket World Cup (#12): From February 19th to April 2nd, this ICC event is utilizing its social platforms to look back at the 2011 World Cup. In what they call the #CWC11Rewind, Cricket World Cup is posting videos, polls, graphics, and other engaging content around the 10th anniversary of the event. In just one day (February 19), the campaign brought in more than 1.6 million video views on Facebook alone.
The five fastest-growing league/event audiences in the past week…
1) Athletes Unlimited (4.53%)
2) Australian Open (1.22%)
3) NBA G League (0.91%)
4) Premier Lacrosse League (0.5%)
5) Minor League Baseball (0.47%)
*The minimum for Trending 20 consideration is 20 posts in the prior week; 24 leagues of 199 did not qualify due to a lack of posts.
FAQ: METHODOLOGY & ELIGIBILITY
Q: How do we determine and rank the Trending 20 accounts? A: Trending 20 accounts are ranked based on cross-platform engagement rate, and all data is sourced from the Conviva Social Insights leaderboard platform. Q: What platforms are included in the “cross-platform” engagement rate? A: The four platforms included are Facebook, YouTube, Instagram and Twitter. Q: What is “engagement rate” anyway? How is it calculated? A: The engagement rate shown is the average engagement rate for all posts during the set period. Engagement rate per post is calculated by the total number of engagements divided by audience, expressed as a percentage. Q: My team/brand account had a higher engagement rate than others on this list, but we’re not included. What gives? A: Sorry about that! In this case, your account either did not meet the minimum 20-post threshold for eligibility, or the account is not included in our current list of eligible teams/properties. Q: Will more teams/leagues be added to the list of eligible accounts? How can I request to have my team or league added? A: Yes, we will continue to add teams from more professional leagues, as well as potentially adding additional or emergent leagues or event properties. Please request an addition by emailing Edgar Walker (email@example.com) or tweeting our FOS Insights department @FOSInsights. Q: Will you be ranking collegiate programs, as well? A: This one is a bit tricky — some athletic programs house all their posts from one central account while others have dedicated team accounts — but we are actively seeking out the best course of action to rank collegiate programs by the same methodology as professional teams. Q: How can I see more similar data and go deeper than the Trending 20? A: Conviva has an extensive, curated database of sports teams, athletes, leagues, and brands. As you’ve registered for access for the Trending 20, Conviva may reach out with information on their product. For more detailed leaderboard listings or to request a free trial, visit the Conviva website. If you have any additional questions about the methodology or data utilized for the Trending 20, please contact firstname.lastname@example.org or tweet our FOS Insights department @FOSInsights.