Welcome to the FOS Trending 20, presented by Conviva Social Insights
This new collaboration between Front Office Sports and Conviva ranks the pro teams and leagues/events which are driving the deepest cross-platform engagement across social platforms (Instagram, Twitter, YouTube, Facebook). Published every Tuesday morning, this leaderboard draws data from the prior Monday through Sunday. This page — updated weekly — contains two leaderboards; first, the Top 20 professional teams, ranked by cross-platform engagement rate, and then below it, the Top 20 leagues/events/properties, also ranked by cross-platform engagement rate. For more on the methodology and criteria on Trending 20, please visit our explainer section below the two leaderboards. All data is sourced using Conviva Social Insights, a social analytics platform for brands, media, entertainment and sports organizations worldwide. For additional context and information on this week’s leaderboard, please see the “Notes” sections below each leaderboard. Skip to this week’s Trending 20 leaderboards…
Trending 20: Pro Teams (November 10th)The 20 pro teams with the highest cross-platform engagement rate from Nov 2nd-Nov 8th, 2020.
|Rank||Last Wk||Account||League||Engagement Rate||Audience Growth Rate||Cross-Platform Audience||Weeks in T20||Highest Rank|
|1||2||Los Angeles Dodgers||MLB||1.95%||0.11%||8.4M||4||1|
|3||10||San Diego Padres||MLB||1.38%||0.04%||1.7M||4||3|
|4||16||Las Vegas Aces||WNBA||1.19%||0.13%||158.5K||4||4|
|6||18||North Carolina Courage||NWSL||0.90%||-0.02%||115.4K||3||5|
|10||NR||1. FC Union Berlin||Bundesliga||0.81%||0.27%||442.0K||1||10|
|13||NR||Boston Red Sox||MLB||0.76%||-0.03%||9.2M||1||13|
|14||NR||Atalanta B.C.||Serie A||0.75%||0.34%||1.3M||3||9|
|17||NR||Tampa Bay Buccaneers||NFL||0.66%||0.49%||2.8M||1||17|
|18||NR||San Jose Earthquakes||MLS||0.65%||0.08%||574.5K||1||18|
|20||NR||Kansas City Chiefs||NFL||0.62%||0.25%||5.4M||1||20|
Each week, we’ll try to add some context below the Trending 20 leaderboards, touching on why certain accounts are topping this week’s leaderboards, along with tracking streaks and milestones, and highlighting the teams and leagues which consistently find themselves on the Trending 20 leaderboard…
Dodgers Dominance Extends To Social We launched Trending 20 in the midst of the Los Angeles Dodgers’ run to a World Series title, and the team has been a mainstay in the leaderboard. They are one of three teams that has been ranked every single week, and the only team to have landed in the top five of all four leaderboards. A Bigger Moment As the 2020 U.S. election took center stage, pro teams — particularly those in their offseason — kept a lower profile than a typical week. Team accounts saw lower engagement and posted less often this week across the board; more than 30 teams fell below the 20-post minimum threshold for rankings, and only one U.S. team account (Racing Louisville FC) registered a growth rate above 1-percent. Only four teams saw their total cross-platform audience grow 1-percent or more in the past week, all soccer clubs… Racing Louisville FC (2.1%), AS Monaco (1.9%), RB Leipzig (1.3%), Wolverhampton (1.2%) — *The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 32 of 274 tracked pro teams were ineligible for Trending 20 due to a lack of posts.
Trending 20: Leagues/Events (November 10th)The 20 professional leagues and events with the highest cross-platform engagement rate from November 2nd-November 8th, 2020.
|Rank||Last Wk||Account||Sport||Engagement |
|Weeks in T20||Highest
|1||1||Korea Baseball League||Baseball||1.90%||0.59%||170.6K||4||1|
|3||5||Indian Super League||Soccer||0.71%||0.26%||6.7M||4||3|
|4||6||National Rugby League||Rugby||0.67%||0.26%||3.8M||4||4|
|6||9||Big Bash League||Cricket||0.65%||0.49%||9.0M||4||6|
|8||18||Major League Lacrosse||Lacrosse||0.50%||-0.06%||355.3K||2||8|
|9||13||Indian Premier League||Cricket||0.50%||0.48%||32.4M||4||9|
|10||10||Formula 1||Auto Racing||0.49%||0.34%||30.0M||4||10|
|12||17||NCAA Division II||College Athletics||0.46%||0.12%||153.6K||2||12|
|13||16||Int'l Table Tennis Federation||Table Tennis||0.42%||0.18%||1.5M||4||13|
|14||15||UEFA Women’s Champions League||Soccer||0.41%||0.05%||3.9M||4||13|
|15||NR||National Basketball League (NBL)||Basketball||0.38%||0.00%||443.8K||1||15|
|18||NR||Southeastern Conference (SEC)||College Athletics||0.35%||0.16%||1.6M||1||18|
|19||NR||US Open Tennis||Tennis||0.35%||0.01%||8.6M||1||19|
|20||19||World Surf League||Surfing||0.34%||0.02%||13.3M||2||19|
Strength In Stability Unlike our teams leaderboard, the Leagues/Events Trending 20 group has remained remarkably consistent, as 12 of this week’s 20 accounts have found themselves on the leaderboard each of the four weeks since we’ve launched. While the core of the group remains similar, the rankings have fluctuated; Korea Baseball League is the only property to have landed in the top five in every week thus far. Indian Super League Returns India’s top-flight soccer league continued its climb up our Trending 20 leaderboard as the league begins its 2020-21 season on Nov. 20. Now in its seventh season, the fast-growing league is regarded to have immense media potential adjacent to India’s thriving professional cricket scene. Three leagues/events saw their total cross-platform audience grow 1-percent or more in the past week… Minor League Baseball (3.0%), Copa Sudamericana (1.8%), Breeder’s Cup (1.6%) —
*The minimum for Trending 20 consideration is 20 posts in the prior week. This week, 25 of 101 tracked leagues/events were ineligible for Trending 20 due to a lack of posts.
FAQ: METHODOLOGY & ELIGIBILITY
Q: How do we determine and rank the Trending 20 accounts? A: Trending 20 accounts are ranked based on cross-platform engagement rate, and all data is sourced from the Conviva Social Insights leaderboard platform. Q: What platforms are included in the “cross-platform” engagement rate? A: The four platforms included are Facebook, YouTube, Instagram and Twitter. Q: What is “engagement rate” anyway? How is it calculated? A: The engagement rate shown is the average engagement rate for all posts during the set period. Engagement rate per post is calculated by the total number of engagements divided by audience, expressed as a percentage. Q: My team/brand account had a higher engagement rate than others on this list, but we’re not included. What gives? A: Sorry about that! In this case, your account either did not meet the minimum 20-post threshold for eligibility, or the account is not included in our current list of eligible teams/properties. Q: Will more teams/leagues be added to the list of eligible accounts? How can I request to have my team or league added? A: Yes, we will continue to add teams from more professional leagues, as well as potentially adding additional or emergent leagues or event properties. Please request an addition by emailing Edgar Walker (firstname.lastname@example.org) or tweeting our FOS Insights department @FOSInsights. Q: Will you be ranking collegiate programs, as well? A: This one is a bit tricky — some athletic programs house all their posts from one central account while others have dedicated team accounts — but we are actively seeking out the best course of action to rank collegiate programs by the same methodology as professional teams. Q: How can I see more similar data and go deeper than the Trending 20? A: Conviva has an extensive, curated database of sports teams, athletes, leagues, and brands. As you’ve registered for access for the Trending 20, Conviva may reach out with information on their product. For more detailed leaderboard listings or to request a free trial, visit the Conviva website. If you have any additional questions about the methodology or data utilized for the Trending 20, please contact email@example.com or tweet our FOS Insights department @FOSInsights.