• Loading stock data...
Sunday, June 1, 2025

Tonal to Raise $100M at $1.9B Valuation

  • The round will allow Tonal to continue to grow amid ongoing supply chain constraints.
  • To date, the fitness company has raised $450 million in fresh capital.
tonal home gym
Tonal

Fitness company Tonal is looking to raise $100 million in financing in a deal that would value the company at $1.9 billion, according to Bloomberg.

The potential funding round for Tonal — already backed by a star-studded group of investors including Serena Williams, LeBron James, Mike Tyson, and Drew Brees — is expected to include existing investors like private equity firm L Catterton and Dragoneer Investment Group.

  • The round will allow Tonal to continue growing amid ongoing supply chain constraints.
  • It is subject to terms, including the latest investors being paid first if Tonal is ever sold.
  • In March 2021, Tonal raised $250 million in Series E funding at a $1.6 billion valuation.
  • To date, the company has raised $450 million in fresh capital.

In July, Tonal announced it’s slashing 35% of its workforce and plans to cut back on advertising to alleviate customer acquisition costs, according to CNBC. Before the pandemic, Tonal’s workforce stood at just over 110 employees and currently sits at roughly 750. 

The San Francisco-based company has yet to become profitable since its launch in 2015.

Changing Pace

Tonal adds to a growing list of connected fitness companies restructuring their businesses following an initial pandemic boon.

In August, Peloton announced that it will raise prices and cut nearly 800 jobs, while Equinox-owned SoulCycle will reportedly be closing 19 of its 83 studios in the U.S. and Canada.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

With LeBron and Steph Out, Anthony Edwards Stakes Case As NBA Face

Edwards is second in jersey sales among the remaining players.
Los Angeles Golf Club owners Alexis Ohanian and Serena Williams cheer for their team against the New York Golf Club during the TGL semifinal match at SoFi Center on March 17, 2025, in Palm Beach Gardens, Florida.

Alexis Ohanian Buys Minority Stake in Chelsea Women’s FC

The deal values the team at more than $265 million.

NBA Misses a Dynasty Duel—but Gains a Star-Making Moment

The Warriors defeated the Rockets in seven games.
Apr 22, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) and Los Angeles Lakers forward LeBron James (23) leave a court after defeating the Minnesota Timberwolves 94-85 in game two of first round for the 2024 NBA Playoffs at Crypto.com Arena.

The Lakers Failed to Cash In on Luka Dončić Heist

After winning the trade of the century, the Lakers were bounced early.

Featured Today

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.
May 30, 2025

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

The Surprising Ingredient That Can Improve Your VO2 Max

In the high-stakes world of sports, VO2 max—or maximum oxygen consumption—has emerged as a critical marker of endurance and performance.
Peloton Bike
October 31, 2024

Peloton Earnings Beat Expectations As It Still Loses Subscribers

Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.
September 4, 2024

Under Armour Sells MapMyFitness Back to Founders 11 Years Later

The founders sold the tracking app to the apparel giant in 2013.