• Loading stock data...
Monday, September 15, 2025
One Day till Tuned In! Get a Last Second Ticket!

Tonal Raises $250M, Teases Upcoming IPO

  • Tonal raised $250 million in a Series E funding round.
  • The funding round gives Tonal a $1.6 billion valuation.
man_touching_screen
Tonal/Design: Alex Brooks

At-home fitness startup Tonal raised $250 million in a new round of funding, giving the company a $1.6 billion valuation.

The wall-mounted system, which launched in 2015, uses advanced technology to replicate equipment, exercises, and weights found at brick-and-mortar gyms

The funding round was led by VC firms Dragoneer, Cobalt Capital, and Sapphire Ventures and also included former NFL quarterback Drew Brees, Wimbledon champion Maria Sharapova, WNBA champion Sue Bird, and boxing legend Mike Tyson. Amazon’s Alexa Fund and three-time NBA champ Steph Curry are long-time investors as well.

“We’re pouring a lot more capital into marketing and brand awareness, and we’re pouring a lot more capital into scaling our supply chain to get ready for the next phase,” CEO and founder Aly Orady told TechCrunch. 

The San Francisco-based company experienced a drastic increase in demand due to the at-home fitness boom during the pandemic. Tonal system sales increased 800% between Dec. 2019 and Dec. 2020

Tonal is now considering when to go public. “We’re going to IPO at a time when it’s best for the business because being a public company can be incredibly distracting,” said Orady. 

Lululemon, which acquired Tonal competitor Mirror for $500 million last summer, said that its connected fitness setup brought in $170 million in 2020. The company expects Mirror revenue to reach up to $275 million in 2021.

“Guests were seeking more convenient at-home options before COVID-19, and they will continue to seek these options post the pandemic,” said Lululemon CEO Calvin McDonald.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 17, 2025; Miami, FL, USA; Skylar Diggins-Smith (4) of the Lunar Owls drives toward the basket during the first half of the game against the Mist of the Unrivaled women’s professional 3v3 basketball league at Wayfair Arena.

Unrivaled Has Signed Nearly 90% of 2026 Roster, Salaries to Increase

Cofounder Alex Bazzell confirmed the average salary will increase next season.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
Sue Bird

USA Basketball Moving Women to Men’s Model Under Sue Bird

The move marks a major change for USA Basketball’s women’s operations. 

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With..

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations..

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.