• Loading stock data...
Tuesday, August 26, 2025
Front Office Sports Honors winners are here! View the 2025 winners

Tom Brady Is Face of Hertz After $4.2B Tesla Order

  • Hertz ordered 100,000 Teslas, just four months after coming out of bankruptcy.
  • The electric vehicles will comprise 20% of Hertz’s fleet.
Hertz/Design: Alex Brooks

Hertz announced this week that it’s buying 100,000 Teslas, and the company has tapped Tom Brady to promote the massive new deal.

The rental car giant worked with Brady’s creative agency Shadow Lion to create an ad campaign around the quarterback’s signature line, “Let’s go!”

The $4.2 billion Tesla transaction, made just four months after Hertz emerged from its May 2020 bankruptcy, is the largest purchase of electric vehicles in history. Teslas will now comprise 20% of Hertz’s total fleet.

The deal put a charge into Tesla’s stock price.

  • The electric car maker’s stock jumped 4.5% at market open on Monday, peaking at 18.8% growth on Tuesday morning.
  • Tesla’s market capitalization hit $1.03 trillion, making it the sixth $1 trillion public company in the world after Apple, Microsoft, Saudi Aramco, Alphabet, and Amazon.
  • The rising tide lifted founder and CEO Elon Musk to the title of richest person in the world with a net worth of $253.8 billion, as of Wednesday. In March, Musk joined the board of UFC owner Endeavor.

The Tesla Model S P100D was slated to be the model vehicle for the Electric Production Car Series, with races planned across Europe.

The series was indefinitely delayed due to an apparent failure to find a lead investor.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.

Featured Today

Nov 23, 2024; Minneapolis, Minnesota, USA; Penn State Nittany Lions head coach James Franklin looks at quarterback Drew Allar (15) during the first quarter against the Minnesota Golden Gophers at Huntington Bank Stadium.

Private Equity Enters College Sports—Without the Equity

As college football starts, lending agreements have become PE’s best way in.
Sep 8, 2024; East Rutherford, New Jersey, USA; New York Giants running back Eric Gray (20) returns a kickoff against the Minnesota Vikings during the first half at MetLife Stadium.
August 18, 2025

‘Fauxbacks’ Throw Back to a Retro Uniform That Never Existed

Many throwback jerseys are brand-new designs or “Franken-Unis.”
August 17, 2025

‘Labubu Gang’: The Creepy-Cute Dolls Sweeping Pro Sports

The creepy-cute doll is the hottest collectible—and fashion statement.
Middle Tennessee wide receiver Cam'ron Lacy (86) catches a pass and carries the ball during the season final home football game against New Mexico State on Saturday, Nov. 23, 2024.
August 15, 2025

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs.

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.