Tiger Woods Strikes Partnership with 2K

Tiger Woods is back in video games for the first time since 2013. 

Video game publisher 2K announced it has agreed to an exclusive, multiyear partnership with Tiger Woods. 2K, a subsidiary of Take-Two Interactive, also announced the acquisition of privately held Canadian developer HB Studios.

HB Studios is the developer behind “PGA TOUR 2K21.” The game has sold over two million copies since its August 2020 launch, according to Take-Two Chairman and CEO Strauss Zelnick. Woods will serve as Executive Director of the PGA TOUR 2K series.

“I am looking forward to making my return to the video game landscape, and with 2K and HB Studios, I’ve found the right partners to make it happen,” Woods said.

Woods first became involved in gaming back in 1997 after signing an exclusive name and likeness deal with EA Sports for the company’s PGA TOUR series. The 11-time PGA TOUR Player of the Year was the face of the game from 1998 to 2013. 

The decision for Woods to partner with Take-Two follows the company’s strong Q3 report in February. Take-Two generated $814.3 million in revenue compared to analyst estimates of $752.76 million for the quarter. 

Woods also currently has deals with Nike, Taylor Made, and Upper Deck. Between 2019 and 2020, Woods made $60 million in endorsements. 

Despite being seriously hurt in a car accident last month, the golfer is set to make a full recovery. “I’m honored to take part in this opportunity and look forward to sharing my expertise and insights as we build the future of golf video games together,” said Woods.