• Loading stock data...
Wednesday, October 22, 2025

Thirsty Thursday

Watt Gatorade
Gatorade

At-home fitness isn’t only driving a rapidly growing connected fitness sector — living room workouts are causing thirsty consumers to reach for sports drinks. PepsiCo, which owns Gatorade, reported its third quarter earnings yesterday, which included a 5.3% increase in revenue to $18 billion.

“People are exercising at home, people are embracing daily routines of exercising that helps the sports drink category and obviously Gatorade as a leader in that category,” PepsiCo Chairman and CEO Ramon Laguarta said on a conference call. PepsiCo stock was up 1.59% on the day.

Pass Me A Cold One:

Constellation Brands will look to use sports to help bolster sales in the second half of its fiscal year. The owner of a variety of alcohol brands — including Corona, Modelo and Pacifico — also reported its earnings yesterday, beating estimates. 

The company’s beer business grew 11% in tracked retail sales. Even so, Constellation Brands expects a strong push in marketing spending with the return of sports — as much as 10% of net sales on a full-year basis.

New NFL x Constellation Partnerships:

  • Rams x Corona
  • Chargers x Pacifico
  • Raiders x Modelo

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Joey Bosa

Joey Bosa’s L.A. Home for Sale for $3.7 Million

The Bills defensive end purchased the home last July.

NFL’s Goodell Stands by Bad Bunny: ‘It’s Going to Be a Great..

The commissioner is undeterred by political criticism of the halftime show choice.

NFL Tries to Revive Pro Bowl Games by Moving It to Super..

The event will be held in San Francisco during Super Bowl week.

NFL Ratings Are Up Big, and League Says It’s More Than Nielsen..

The league is seeing its best viewership in 10 years so far this season.

Featured Today

Christie's

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
October 18, 2025

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse
October 18, 2025

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
patrick_mahomes

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

Michelle Wie West: Women’s Sports Doesn’t Need Charity

The LPGA legend on redefining women’s sports and the future of golf.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.