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Saturday, January 10, 2026

These Are The Most Expensive NFL Week 1 Tickets

  • The primetime Buccaneers-Cowboys and Broncos-Seahawks games lead the pack.
  • Russell Wilson’s return to Seattle is the hottest Seahawks ticket since 2017.
Kevin Jairaj-USA TODAY Sports

NFL Week 1 kicks off Thursday night, and several of the most intriguing matchups are the hottest tickets on the secondary market, per a leading ticket marketplace.

According to data provided to Front Office Sports, Sunday night’s matchup between the Cowboys and Buccaneers is the most expensive ticket on Vivid Seats, garnering an average ticket price of $411.

The Tampa Bay-Dallas showdown has had mainstream appeal across the industry: StubHub also reported that game as its best-seller back in August.

Next on the list is Monday night’s game between the Broncos and Seahawks that will see Russell Wilson return to Seattle for the first time since the blockbuster trade that sent him to Denver this offseason.

The average ticket to that contest costs $373 and represents the priciest average Seahawks ticket since 2017.

The highly anticipated Thursday night season opener between the current Super Bowl-favorite Bills (+550) and reigning champion Rams comes in third, averaging $340 on the ticket marketplace.

Sunday’s 49ers-Bears ($318) and Raiders-Chargers ($268) games round out the top five.

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