Monday, July 20, 2026

These Are The Most Expensive NFL Week 1 Tickets

  • The primetime Buccaneers-Cowboys and Broncos-Seahawks games lead the pack.
  • Russell Wilson’s return to Seattle is the hottest Seahawks ticket since 2017.
Kevin Jairaj-USA TODAY Sports

NFL Week 1 kicks off Thursday night, and several of the most intriguing matchups are the hottest tickets on the secondary market, per a leading ticket marketplace.

According to data provided to Front Office Sports, Sunday night’s matchup between the Cowboys and Buccaneers is the most expensive ticket on Vivid Seats, garnering an average ticket price of $411.

The Tampa Bay-Dallas showdown has had mainstream appeal across the industry: StubHub also reported that game as its best-seller back in August.

Next on the list is Monday night’s game between the Broncos and Seahawks that will see Russell Wilson return to Seattle for the first time since the blockbuster trade that sent him to Denver this offseason.

The average ticket to that contest costs $373 and represents the priciest average Seahawks ticket since 2017.

The highly anticipated Thursday night season opener between the current Super Bowl-favorite Bills (+550) and reigning champion Rams comes in third, averaging $340 on the ticket marketplace.

Sunday’s 49ers-Bears ($318) and Raiders-Chargers ($268) games round out the top five.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Kyle Brandt ESPN

Kyle Brandt Joins ‘Get Up’ as ESPN Furthers NFL Network Integration

Other NFL Network talents have appeared on ESPN in recent weeks.

NFLPA Uses World Cup Final to Renew Push for Grass Fields

The union begins a coordinated campaign to pressure team owners.
Exclusive

NFL Owners Expect New Deal for Roger Goodell

NFL media rights, labor talks make continuity a priority.
Dec 14, 2025; Inglewood, California, USA; Fox broadcaster Tom Brady is seen prior to the game between the Detroit Lions and the Los Angeles Rams at SoFi Stadium. Mandatory Credit: Kirby Lee-Imagn Images
Opinion

Publicity Stunts Are Hurting the Tom Brady Brand

Brady and Logan Paul escalated their “feud” over the weekend.
podcast thumbnail mobile
Front Office Sports Today

7/20/26 – Spain Wins World Cup, Open Championship Controversy, McGregor Timeline

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images
April 8, 2026

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf, Lifestyle, and Licensed Sports

A style movement powering one of the fastest-growing brands in sports and lifestyle.