Monday, June 29, 2026

The Big Difference in This Year’s Betting

  • An estimated $4.3 billion will be wagered on Super Bowl LV.
  • In-person bets at sportsbooks are down 61%.
Kim Klement-USA TODAY Sports

The pandemic will unsurprisingly lead to fewer and smaller Super Bowl parties, but gambling on the game is expected to take a rare nosedive as well.

Though an American Gaming Association survey estimates $4.3 billion in wagers for Super Bowl 55, the number is a staggering 36.7% drop from last year’s showdown.

The survey of 2,198 adults showed 7.6 million people plan to place a bet with an online sportsbook for Super Bowl 55, a 63% increase over a year ago.

But a 61% downturn in bets made at in-person sportsbooks, and a 21% drop in illegal bets, largely cancel out those additions. Moreover, fewer Americans are expected to play in Super Bowl pools among friends and coworkers.

Some insiders, however, are optimistic about the legal uptick.

“While the pandemic certainly put a damper on in-person and social bets, this year’s Super Bowl will [still] draw the largest single-event legal sports betting handle in U.S. history,” Bill Miller, president and CEO of the AGA, told Front Office Sports.

U.S. sports betting is now legal in 21 jurisdictions — seven more than in February last year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Is Anyone Using FIFA’s Official Prediction Market?

The World Cup’s prediction-market partner is not available in the U.S.
Kentucky Attorney General Russell Coleman sits for an interview at his office in Frankfort, Ky., on Dec. 18, 2025.

CFTC Sues Kentucky After State Takes Aim at Kalshi, Polymarket

Kentucky is the ninth state the CFTC has sued since April.
Kalshi's logo is displayed on a smartphone placed on a reflective surface onto which a betting curve is projected in Creteil, France, on March 9, 2026, during a major scandal and a $54 million lawsuit concerning bets related to recent strikes in Iran. (Photo by Samuel Boivin/NurPhoto)NO USE FRANCE

Kalshi’s Tarek Mansour Talks Giannis, Don Jr., Supreme Court

The Kalshi cofounder discussed critics, CFTC rulemaking, and more.
Reuters FILE PHOTO: Kalshi logo appears in this illustration created on April 22, 2026.

Kalshi CEO Downplays Polymarket Rivalry

Tarek Mansour says Polymarket’s scandals risk sullying the entire industry.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Netflix’s Elle Duncan on the Home Run Derby, ‘Field of Dreams’ Game & more

0:00

Featured Today

June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.

Malik Beasley Latest NBA Player Indicted in Federal Gambling Probe

Beasley coordinated with Ed Davis to fix games, according to the indictment.
Courtesy: Jake Epstein
June 10, 2026

Knicks Run Is New Front in the Kalshi-Polymarket Marketing War

Prediction-market platforms have capitalized on the Knicks’ Finals run.
In this photo illustration, a mobile device displays the Kalshi logo while a laptop displays the webpage of the prediction market platform in Copenhagen, Denmark, on February 10, 2026. (Photo by Kristian Tuxen Ladegaard Berg/NurPhoto)
June 11, 2026

CFTC’s Proposed Rules Won’t Quiet Prediction-Market Critics

Markets tied to physical altercations or referee decisions would be flagged.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Fanduel
June 8, 2026

FanDuel Is Latest Gambling Company to Cut Jobs

Sources tell FOS a few hundred people were laid off last week.
Reuters FILE PHOTO: Kalshi logo appears in this illustration created on April 22, 2026.
June 1, 2026

DraftKings Cofounder ‘Loves’ Prediction Markets Despite Attacks

Matt Kalish credits Kalshi with fighting legal and regulatory battles for the entire industry.
May 26, 2026

Trump Decries Prediction-Market Detractors As ‘Scum’

The president’s son is an investor in Polymarket and an advisor to Kalshi.
May 24, 2026

Sportradar Hit With Lawsuit Over Alleged Illegal Gambling Ties

The suit alleges investors were harmed by shady overseas business conduct.