• Loading stock data...
Monday, October 6, 2025

The Big 12 Is Officially Expanding To Mexico

  • The conference announced the official launch of “Big 12 Mexico,” including soccer, baseball, basketball, and football games.
  • The Big 12 will also implement a media rights strategy to establish interest with sports fans in Mexico.
Mar 11, 2023; Kansas City, MO, USA; Kansas Jayhawks guard MJ Rice (11) sets the play during the first half against the Texas Longhornsat T-Mobile Center.
William Purnell-USA TODAY Sports

As rumors fly about the Big 12’s possible expansion plans from coast to coast, the conference has announced another form of expansion — across U.S. borders.

On Thursday, the conference announced the official launch of “Big 12 Mexico,” which will include women’s soccer, baseball, basketball, and football games and an international media rights strategy. 

The initiative is part of a strategy to establish a “long-term presence” in the country, a source previously told Front Office Sports. It’s the first conference to build a fortified presence outside U.S. borders.

The conference noted in its release that five of its current and future members are less than 400 miles from Mexican borders, making Mexico a “natural extension” of the Big 12.

  • The first event will be a set of men’s and women’s basketball games. Houston and Kansas will face off in December 2024 in Mexico City at Arena CDMX.
  • Women’s soccer games and baseball games will be scheduled as well as exhibitions against local teams.
  • The Big 12 is looking to plan a bowl game in Monterrey, Mexico, beginning in 2026. 

The conference also plans to use these events to spearhead media interest in Mexico. 

Starting this season, ESPN and Fox will begin airing Big 12 football and basketball games in the region with the intention of garnering interest for future in-person matchups. The Big 12 is also exploring implementing Spanish-language broadcasts for the conference’s football and basketball championships. There will also be an “influencer marketing campaign” in Mexico to promote the conference.

As has been the case with the conference since Commissioner Brett Yormark took over, the initiative will also include community events, including musical performances.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 4, 2025; Pasadena, California, USA; UCLA Bruins quarterback Nico Iamaleava (9) passes the ball during the fourth quarter against the Penn State Nittany Lions at Rose Bowl.

The Improbability of UCLA’s Incredible Upset Win Against Penn State

Before UCLA beat Penn State, donors were deeply unhappy.
Sep 27, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin reacts during the fourth quarter against the Oregon Ducks at Beaver Stadium.

Penn State Has a $50 Million James Franklin Problem

Franklin’s team lost to unranked UCLA on Saturday despite being heavy favorites.

CFB’s New Parity Era: Penn State, Texas Top-25 Exits Signal Shift

Penn State and Texas fall entirely out of the top-25 rankings.
Cody Campbell

Fox, ABC Reject Ad Accusing Power Conference Commissioners of Greed

Cody Campbell said the ads were pulled after he paid for them.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Florida State defensive back Renardo Green (8) tackles Miami running back Mark Fletcher Jr. (22) during a college football game Saturday, Nov. 11, 2023, at Doak Campbell Stadium in Tallahassee, Florida.

Miami–Florida State Rivalry Heats Up With Priciest Ticket in CFB

The get-in price for Saturday’s matchup in Tallahassee is more than $300.
October 2, 2025

Big Ten’s $2B Private-Equity Deal Talks Face Michigan Resistance 

The conference is in discussions for a private-capital deal of around $2 billion.
exclusive
October 2, 2025

Opendorse Is Taking Over Parts of Failed NIL Collective Operator SANIL

SANIL abruptly shut down its operations this week.
Sponsored

How Soccer Star Jozy Altidore Became a Buffalo Bills Owner

Jozy Altidore discusses building a business legacy off the field.
Sep 27, 2025; College Station, Texas, USA; A detail view of the SEC logo on a chain marker during the game between the Texas A&M Aggies and the Auburn Tigers at Kyle Field.
exclusive
October 1, 2025

Fed-Up NIL Collectives Are Bypassing NIL Deal Approval Process

“I have deep concerns as to the longevity of this system.”
Sep 26, 2025; Corvallis, Oregon, USA; Oregon State Beavers flags fly after they score in the third quarter against the Houston Cougars at Reser Stadium.
October 1, 2025

Mountain West’s Motion to Dismiss Pac-12 Lawsuit Over Poaching Fees Denied

The Pac-12 wants to avoid having to pay the Mountain West $55 million.
Oregon running back Dierre Hill Jr. picks up yards for the Ducks as the Oregon Ducks face the Penn State Nittany Lions on Sept. 27, 2025, at Beaver Stadium in University Park, Pennsylvania.
exclusive
September 30, 2025

College Sports Commission Sets Up ‘Snitch Line’ to Report Rules Violations

The organization is creating an “anonymous reporting tip line.”
Fudd
September 30, 2025

Women’s Final Four Moving to Football Stadium in 2028

The women’s title game will be at the home of the Colts.