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Wednesday, July 24, 2024
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Tennis Australia Inks Record Broadcasting Deal

  • Tennis Australia announced a broadcast extension deal with commercial network Nine.
  • The deal is worth more than $283 million.
Australian-Open
Australian Open

Tennis Australia has agreed to its biggest media rights deal ever.

The governing body announced a broadcast extension with domestic commercial network Nine from 2025-2029 worth more than $283 million.

The price tag doesn’t take into account advertising rights, retained rights, and promotion, which make the agreement even more valuable — the advertising dollar value is worth around $6.7 million per year, according to the Sydney Morning Herald.

Nine’s extension highlights the success of its current $230 million, five-year deal with Tennis Australia.

  • The 2022 Australian Open, which generated $405.3 million in economic benefit over the last two years and $2.71 billion in the past 10, attracted a record 3.84 million viewers across the country for its women’s singles final. 
  • The men’s final drew 2.33 million viewers — its highest viewership in 4 years.
  • The all-Aussie men’s doubles final had the highest-ever rating of men’s doubles matches with 2.48 million tuned in.

Earlier this year, Tennis Australia extended its U.S. broadcasting deal with ESPN through 2031.

Tennis Telecasts

In addition to the Australian Open and lead-in events like the United Cup global teams competition — which was announced in October and begins in 2023 — Nine also has rights to Wimbledon, the U.S. Open, and the French Open.

“Tennis attracts both a broad and very passionate following and is a perfect fit with Nine’s schedule, audiences, and advertisers,” said Craig Tiley, CEO of Tennis Australia.

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