In the SEC, it really does just mean more.
Saturday’s highly anticipated game between College Football Playoff No. 1 Tennessee and No. 3 Georgia now has the most expensive regular-season college football ticket on record, per online ticket marketplace TickPick.
The get-in price at Georgia’s Sanford Stadium is currently $626. Before the season, it was reportedly $197.
The most expensive tickets — a tie between two middle sections in the 100 level — are going for $5,233.
The rapid rise in prices is likely a reaction to Tennessee’s surprising domination this season: The Volunteers were not ranked in the preseason AP Top 25, but achieved No. 1 status in the first CFP rankings after big wins over conference rivals Florida, LSU, and Alabama.
The upset win over the Crimson Tide sparked a massive celebration in Knoxville that ended with the Neyland Stadium goalposts ending up in the Tennessee River. The university set up a fundraiser to help pay for new ones.
Now, the Vols head to Athens for their greatest test yet against the defending national champions — but it remains to be seen if their fans will be able to afford getting in.
![[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26465842_168416386_lowres-scaled.jpg?quality=100&w=1024)
![[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26636703-scaled-e1770932227605.jpg?quality=100&w=1024)
