Advertisers Expected to Tackle Serious Issues in Super Bowl Spots

Advertisers are expected to address issues pertaining to social justice and the pandemic during Super Bowl LV spots.

By /
The Potential NIL Power of Sarah Fuller

If college athlete name, image, and likeness rules had already taken effect, Fuller might have completed one of the most lucrative kickoffs in college sports history.

By /
Despite Some Miscues, ISL Provides ‘Hope’ for Professional Swimming

While swimmers have bought into the ISL, there’s a disconnect between the on-deck product and off-deck antics.

By /

Team Betting

    • Fox Bet, PointsBet, DraftKings also all signed new NFL team deals.
    • This article was first published in the FOS Daily Newsletter. Subscribe here.
Raiders Celebrate
Bob Donnan-USA TODAY Sports

Daily Newsletter

Sign up and see why influential business executives call it a “morning must-read.”

With a stadium right across from multiple MGM Resorts properties, the Las Vegas Raiders have made BetMGM their first official sports betting partner. It’s an expansion of the team’s existing deal with MGM Resorts.

It was not an exclusive deal, so the Raiders could end up with multiple sports betting partners — similarly to the Denver Broncos, which has deals with BetMGM, FanDuel and Betfred. Of note, even though the Raiders play in the gambling capital of the U.S., Allegiant Stadium will not have a sportsbook inside because of the stadium’s lease agreement.

BetMGM — which has deals with most major leagues — also has a partnership with the Detroit Lions. Compared to last year, the sportsbook operator took 12 times the amount of bets during Week 1 of the NFL season.

This Week In NFL Sports Betting News: 

  • DraftKings signed an exclusive betting deal with the New York Giants that includes a virtual sports lounge.
  • Fox Bet will open a branded interactive studio and lounge at Lincoln Financial Field as part of its deal with the Philadelphia Eagles.
  • PointsBet reportedly has agreed to a deal with the Indianapolis Colts.

Related
Connected Fitness Company Echelon Lands $65 Million Investment

Fitness companies designed for home life continue to find success amid the COVID-19 pandemic. Connected fitness machine maker Echelon raised $65 million from Goldman Sachs and North Castle Partners, who […]

By /
Tech Execs All In on Cricket

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.

By /
NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.

By /
‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.

By /