• Loading stock data...
Monday, December 2, 2024

Taylor-Serrano Bout Sets Women’s Boxing Viewership Record

  • Saturday’s sellout at Madison Square Garden drew a global audience of 1.5 million, according to DAZN.
  • More than 170 markets around the world saw Katie Taylor defeat Amanda Serrano to retain her lightweight title.
DAZN

Billed as the biggest fight in women’s boxing history, Saturday’s bout between Katie Taylor and Amanda Serrano not only delivered great drama, but also the most viewers ever for a female-headlined boxing broadcast.

The epic showdown for the undisputed lightweight crown at a sold-out Madison Square Garden drew a global audience of 1.5 million, according to the live streaming service DAZN.

In the first women’s boxing match to headline a card at MSG, Taylor edged Serrano by split decision after 10 rounds to retain her title in front of a crowd of 19,187.

According to DAZN, more than 170 markets around the world viewed the fight, led by the U.S. and U.K. and followed by Spain, Canada, and Ireland.

DAZN also laid claim to the highest-grossing app globally on Apple and Google over the weekend.

Heading into the fight, Serrano told Front Office Sports that the much-publicized bout was “very important” for the growth of women’s boxing. The record viewership will be welcome news for the sport.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 1, 2024; Brooklyn, New York, USA; Las Vegas Aces guard Kelsey Plum (10) drives past New York Liberty forwards Kayla Thornton (5) and Betnijah Laney-Hamilton (44) during game two of the 2024 WNBA Semi-finals at Barclays Center.

Kelsey Plum Backs Out of Unrivaled

She’s skipping the new league’s season, along with Caitlin Clark.
Nov 26, 2024; Las Vegas, Nevada, USA; Oregon Ducks guard Keeshawn Barthelemy (9) approaches Texas A&M Aggies guard CJ Wilcher (10) during the first half at MGM Grand Garden Arena. Mandatory

Is This $9 Million Basketball Tournament the ‘Future of College Sports’?

NIL opportunities for players are scheduled throughout the six-day tournament.
Linda McMahon salutes Trump at the RNC

Trump Taps WWE’s Linda McMahon to Run Education Dept. He Promised to..

McMahon would have significant influence over women’s college sports. 

Netflix Stock Rises Again As Tyson-Paul Fight Sets Streaming Record

The streamer says it generated 108 million global viewers for the bout.
podcast thumbnail mobile
Front Office Sports Today

Happy Thanksgiving From FOS Today

0:00

Featured Today

Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
November 30, 2024

U.S. Investors Are Gunning for England’s Small Soccer Clubs

Is another Hollywood-like success story possible among the U.K.’s smallest clubs?
Nov 1, 2024; Boise, Idaho, USA; Boise State Broncos running back Ashton Jeanty (2) leads the team onto the field prior to the first quarter against the San Diego State Aztecs at Albertsons Stadium.
November 29, 2024

Schools Are Scrambling to Prepare for the NCAA Revenue-Sharing Era

In the post–House v. NCAA world, “everyone’s kind of on their own.”
Nov 4, 2024; Kansas City, Missouri, USA; Recording artist Taylor Swift arrives prior to a game between the Tampa Bay Buccaneers and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.
November 29, 2024

The PWHL Could Be Inviting a Date With Taylor Swift’s Legal Team

The Toronto Sceptres may have opened a Pandora’s box of trademark issues.
Oct 22, 2023; Tampa, Florida, USA; YouTuber Jimmy Donaldson MrBeast takes photos with fans before a game between the Atlanta Falcons and Tampa Bay Buccaneers at Raymond James Stadium.

Ronaldo, Brady Among Athletes Riding MrBeast’s YouTube Success

Jimmy Donaldson, known as MrBeast, has 334 million YouTube subscribers.
Bluesky and Twitter
November 28, 2024

Why Bluesky Is Not a Serious Threat to Sports Twitter

Bluesky recently hit 23 million total users. That doesn’t touch X/Twitter.
December 1, 2024

Cowboys-Giants on Thanksgiving Draws 38.5M, Tops 2024 NFL Ratings

The Giants-Cowboys Thanksgiving afternoon game drew 38.5 million viewers on Fox.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
May 1, 2024; Los Angeles, California, USA; From left: TNT analysts Reggie Miller and Jamal Crawford, play-by-play announcer Kevin Harland and reporter Allie LaForce during game five of the first round for the 2024 NBA playoffs at Crypto.com Arena.
November 27, 2024

WBD Target of Investor Lawsuit Over Loss of NBA Rights

WBD sued the NBA in July after failing to retain broadcast rights.
November 26, 2024

NBA Passes on Thanksgiving Games, Eyes Black Friday Spotlight

The NBA hasn’t played on Thanksgiving since 2010.
November 25, 2024

Lions Could Turn Tables by Eclipsing Cowboys Ratings on Thanksgiving

The Cowboys and Lions play again on Thanksgiving—in very different positions.
Oct 24, 2024; Inglewood, California, USA; Thursday Night Football broadcasters Clarissa Thompson, Tony Gonzalez, Ryan Fitzpatrick, Andrew Whitworth and Richard Sherman at SoFi Stadium.
November 25, 2024

Amazon Finds NFL Silver Linings Despite Missing Out on Thanksgiving

The streamer is drawing its best NFL ratings yet.