• Loading stock data...
Friday, August 22, 2025
The biggest names in sports media. All in one room. Buy tickets now!
exclusive
Deals

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

Talor Gooch has made out quite nicely since leaving the PGA Tour to join LIV Golf in 2022. This year, he’s been using his tens of millions of dollars in winnings to buy professional sports teams.

Erik Williams-Imagn Images

Talor Gooch has made more than $43 million in individual earnings on LIV Golf since jumping from the PGA Tour in 2022. He’s using that money to try to create a sports ownership empire.

Gooch, who bought the Professional Bull Riders franchise Oklahoma Wildcatters earlier this year, is making a second professional team purchase, Front Office Sports has learned. The golfer, 33, is buying into the burgeoning Sport Fishing Championship, in which Gooch will own the Mississippi Blues Angling Club.

Those purchases were made through FJS Ventures, of which Gooch is the majority owner, alongside minority partners Preston Lyon and Brandon Bates. The total investment so far in the PBR and SFC teams is between $20 million and $30 million, Lyon tells FOS, with the Wildcatters representing the majority.

Gooch and FJS are also eyeing potential investment opportunities within the Big3, X Games, and a recently announced effort to bring a USL soccer franchise and new stadium to Oklahoma City, Lyon says. 

At LIV, Gooch has played for the RangeGoats GC team—where he took home $18 million for winning the 2023 individual championship—and most recently Smash GC. He doesn’t have any equity in those franchises as the team captains do, but that’s something he would be interested in down the road. “We will always want to sit at that table when the opportunity presents itself to potentially invest in LIV Golf, for sure,” Lyon says.

Gooch made nearly $10 million in winnings on the PGA Tour before joining LIV, which came with an eight-figure signing bonus. Coincidentally, at SFC, Gooch joins the team ownership ranks that include the PGA Tour’s 2024 FedExCup champion Scottie Scheffler, who earned more than $62 million this past season. SFC also has other current and former athletes as owners, like former NFL great Randy Moss, the Saints’ Alvin Kamara, the Dolphins’ Raheem Mostert, and the Hornets’ Grant Williams.

In 2025, SFC will have 16 team charters, as it transitions to a more structured model after originally launching in 2022. Gooch’s Mississippi club is the 11th team charter purchased, with one more to be announced, as 12 will be owned by individual groups, and four by the league next season.

Lyon is confident his and Gooch’s SFC team valuation can take a similar upward path that their PBR team has. “We bought the team in February, and we would probably classify our value increasing at around $15 million, so far,” he said, based on new fundraising that the Wildcatters have received this year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 23, 2024; Minneapolis, Minnesota, USA; Penn State Nittany Lions head coach James Franklin looks at quarterback Drew Allar (15) during the first quarter against the Minnesota Golden Gophers at Huntington Bank Stadium.

Private Equity Enters College Sports—Without the Equity

As college football starts, lending agreements have become PE’s best way in.

SEC Adopts 9-Game Conference Schedule As CFP Changes Loom

The conference matches schedule formats used by the Big Ten and Big 12.
Mo Vaughn

How Michael Bloomberg Jump-Started Mo Vaughn’s Business Career

The Red Sox legend had a sprawling housing empire before starting a podcast.
Jul 13, 2025; Atlanta, GA, USA; MLB Commissioner Rob Manfred announces the pick for the Athletics pick during the MLB Draft at The Coca-Cola Roxy.

MLB Confident New Rights Will Exceed $550M ESPN Deal

MLB would redistribute rights forfeited by ESPN back in February.

Featured Today

Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.
Sep 8, 2024; East Rutherford, New Jersey, USA; New York Giants running back Eric Gray (20) returns a kickoff against the Minnesota Vikings during the first half at MetLife Stadium.
August 18, 2025

‘Fauxbacks’ Throw Back to a Retro Uniform That Never Existed

Many throwback jerseys are brand-new designs or “Franken-Unis.”
August 17, 2025

‘Labubu Gang’: The Creepy-Cute Dolls Sweeping Pro Sports

The creepy-cute doll is the hottest collectible—and fashion statement.
Middle Tennessee wide receiver Cam'ron Lacy (86) catches a pass and carries the ball during the season final home football game against New Mexico State on Saturday, Nov. 23, 2024.
August 15, 2025

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs.

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.