Saturday, August 1, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds
Exclusive
Deals

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

Talor Gooch has made out quite nicely since leaving the PGA Tour to join LIV Golf in 2022. This year, he’s been using his tens of millions of dollars in winnings to buy professional sports teams.

Erik Williams-Imagn Images

Talor Gooch has made more than $43 million in individual earnings on LIV Golf since jumping from the PGA Tour in 2022. He’s using that money to try to create a sports ownership empire.

Gooch, who bought the Professional Bull Riders franchise Oklahoma Wildcatters earlier this year, is making a second professional team purchase, Front Office Sports has learned. The golfer, 33, is buying into the burgeoning Sport Fishing Championship, in which Gooch will own the Mississippi Blues Angling Club.

Those purchases were made through FJS Ventures, of which Gooch is the majority owner, alongside minority partners Preston Lyon and Brandon Bates. The total investment so far in the PBR and SFC teams is between $20 million and $30 million, Lyon tells FOS, with the Wildcatters representing the majority.

Gooch and FJS are also eyeing potential investment opportunities within the Big3, X Games, and a recently announced effort to bring a USL soccer franchise and new stadium to Oklahoma City, Lyon says. 

At LIV, Gooch has played for the RangeGoats GC team—where he took home $18 million for winning the 2023 individual championship—and most recently Smash GC. He doesn’t have any equity in those franchises as the team captains do, but that’s something he would be interested in down the road. “We will always want to sit at that table when the opportunity presents itself to potentially invest in LIV Golf, for sure,” Lyon says.

Gooch made nearly $10 million in winnings on the PGA Tour before joining LIV, which came with an eight-figure signing bonus. Coincidentally, at SFC, Gooch joins the team ownership ranks that include the PGA Tour’s 2024 FedExCup champion Scottie Scheffler, who earned more than $62 million this past season. SFC also has other current and former athletes as owners, like former NFL great Randy Moss, the Saints’ Alvin Kamara, the Dolphins’ Raheem Mostert, and the Hornets’ Grant Williams.

In 2025, SFC will have 16 team charters, as it transitions to a more structured model after originally launching in 2022. Gooch’s Mississippi club is the 11th team charter purchased, with one more to be announced, as 12 will be owned by individual groups, and four by the league next season.

Lyon is confident his and Gooch’s SFC team valuation can take a similar upward path that their PBR team has. “We bought the team in February, and we would probably classify our value increasing at around $15 million, so far,” he said, based on new fundraising that the Wildcatters have received this year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 18, 2023; Omaha, NE, USA; An on-deck circle with the NCAA logo is pictured on the field before the game between the Virginia Cavaliers and the TCU Horned Frogs at Charles Schwab Field Omaha

Ruling Gives NCAA Athletes From Class of 2022 5th Year of Eligibility

The proposed class action was filed after the new NCAA eligibility policy.
Soccer Football - FIFA World Cup 2026 - Semi Final - France v Spain - Dallas Stadium, Arlington, Texas, U.S. - July 14, 2026 FIFA President Gianni Infantino before the match

Infantino Calls Off Plan to Sell Stakes in World Cup

Soccer officials inside and outside FIFA strongly criticized the proposal.
Athletes Unlimited

Athletes Unlimited Cancels 2027 Season

Several other women’s winter basketball leagues have launched in recent years.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.

CBS Places Tony Romo on Leave After OWI Arrest

JJ Watt will work with CBS’s No. 1 NFL broadcast team.
podcast thumbnail mobile
Front Office Sports Today

7/31/26 – UEFA’s FIFA Boycott, LeBron’s ‘Last Dance’ Doc, Tush Push Stays

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Underdog Fantasy
July 30, 2026

Underdog Sold to U.K.’s IG Group in Potential $2.15B Deal

IG Group is making a big bet on Underdog’s prediction-market business.
At Five Points Sports Bar, in Levittown, Philadelphia Eagles fans watch first quarter action, in Super Bowl LVII, in Arizona, on Sunday, Feb. 12, 2023.
July 31, 2026

NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars

DirecTV’s previous deal expired after the 2025 NFL season.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Marques Colston
July 30, 2026

Marques Colston: Why Everyone Is Buying Into Soccer Clubs

Colston’s The Champion Fund invested in Ipswich Town.
Jul 19, 2026; West Sacramento, California, USA; Athletics shortstop Jacob Wilson (5) hits an RBI single during the ninth inning against the Washington Nationals at Sutter Health Park.
July 23, 2026

Mark Cuban, Rashaun Williams Firm Buys Stake in A’s

It’s the first investment by Harbinger Sports Partners, which formed last May.
Amazon founder Jeff Bezos and his wife Lauren Sanchez attend the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 8, 2026.
July 22, 2026

Jeff Bezos Reportedly May Join Bid for Liverpool Stake

A deal could value the Premier League club at roughly $6 billion.
Topgolf celebrates the grand opening of its newest location in Parsippany, N.J., on July 2.
July 21, 2026

‘Golf Is Having a Moment’: Topgolf CEO Talks Expansion Plans

Leonard Green & Partners acquired a 60% stake in Topgolf.