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Monday, December 30, 2024
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    Sponsorship

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    The Future of Fan Experiences: Highlights from the 2024 AT&T Innovation Exchange
    AT&T brought together top names in sports and technology. Read the full story.
    August 12, 2024
    Leagues
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    WWE-UFC Parent Aims for Dominance Comparable to the NFL and FIFA
    New sales strategy showcases expansive vision of $21.4 billion merger.
    January 4, 2024
    Endeavor
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    Bud Light Looks To UFC In Bid To Revive Its Own Fortunes
    Six-year agreement is described as UFC’s largest sponsorship ever
    October 24, 2023