Soccer

Budweiser Signs On as Presenting Partner of Women’s International Champions Cup (EXCLUSIVE)

Last year’s inaugural Women’s International Champions Cup did not have a presenting sponsor.

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Alianza de Futbol Elevates U.S. Hispanic Soccer, Now With LaLiga’s Help

LaLiga invests in U.S. soccer talent through Alianza de Futbol, as the organization continues to evolve its efforts to support the nation’s Hispanic soccer.

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WNT Everywhere Creates Buzz for World Cup through Art Series

Through a series of posters and murals, WNT Everywhere connects fans to Women’s National Team players on a deeper level leading up to World Cup action.

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Liverpool FC Ready to Build Overseas Brand on U.S. Tour

The Reds take to the States to play three games this summer against German, Spanish and Portuguese foes in historic stadiums.

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Bundesliga Americas Sees Big Opportunity in U.S. Media

Bundesliga Americas wants to grow its audience — and in turn, revenue — in North and South America, with long-term brand building initiatives.

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Inside The Huddle: Selling A New Team With Ted Glick

The Senior Director of Ticket Sales & Service with Sacramento Republic FC gives insight into being a part of a rapidly growing organization.

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Gold Cup Looks To Gain Mileage This Summer With Valvoline

Valvoline joins as the Gold Cup’s main sponsor as the CONCACAF looks to keep expanding soccer in North and Central America and the Caribbean.

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Minnesota United Keeps Concessions in The Neighborhood at Allianz Field

Chefs Justin Sutherland and Bill Van Stee have worked diligently the past three months to curate a hyper-local food and beverage program at Allianz Field.

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La Liga Looks to Seize Opportunity in U.S. Soccer Market

As international soccer matches flood the U.S. TV schedule, La Liga has a plan to host one of their own on American soil.

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REP Worldwide Changes The Licensing Conversation For Female Athletes

The NFL Players Inc. extension has executed licensing agreements with more than 25 companies across categories in support of women’s pro sports.

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