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Wednesday, November 5, 2025
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    Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

    Running

    Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
    Athletes
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    More Races, More Money: The New Calculus for Pro Marathoners
    More races per year mean more money—but the math isn’t simple.
    October 31, 2025
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    Sep 13, 2025; Tokyo, Japan; World Athletics president Sebastian Coe at the World Athletics Championships opening ceremonies at National Stadium.
    Leagues
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    World Athletics Finds $1.7 Million Stolen by Employees
    It will use the “full force of the law” to recuperate losses.
    October 30, 2025
    Patty Goodman straightens a display of Hoka shoes Friday, Aug. 30, 2024 at Goodman’s Shoes.
    Retail
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    Has Hoka Peaked? Some Analysts Think So 
    Hoka is on the decline, while On has more share to take.
    October 27, 2025
    Athlos
    Leagues
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    Track Start-Up Athlos Makes ‘Millions’ but No Profit Yet
    Alexis Ohanian called being profitable by the 2028 Olympics a “great goal.”
    October 10, 2025