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Pop-Tarts Bowl
College Athletics
| by
Eric Fisher
The Big Bowl Season Winners: Snacks
Snack brands see strong returns from college football bowl game sponsorships.
January 3, 2024
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College Athletics
| by
Eric Fisher
What’s an Edible Bowl Mascot Worth? Roughly $12.1 Million
Pop-Tarts Bowl breaks through the noise of college football’s crowded postseason.
December 29, 2023
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