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    Pop-Tarts Bowl

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    The Big Bowl Season Winners: Snacks
    Snack brands see strong returns from college football bowl game sponsorships.
    January 3, 2024
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    College Athletics
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    What’s an Edible Bowl Mascot Worth? Roughly $12.1 Million
    Pop-Tarts Bowl breaks through the noise of college football’s crowded postseason.
    December 29, 2023