Olympic Price Problems

Tokyo Olympics costs continue to swell because of the pandemic, and domestic sponsors have contributed a record amount to help pay. Sponsor contributions total $3.3 billion to date — at […]

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Breakdancing Added to Paris 2024 Lineup

The International Olympic Committee has long sought out younger viewers and Paris 2024 might finally have an answer: competitive breakdancing. The sport, officially listed in the medal events program as […]

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Tracking Possible to Increase Chance of Fans at Olympics

Tokyo Olympics organizers are weighing the use of a health tracking app in hopes of allowing fans from abroad to attend the 2021 Games. The app will facilitate contact tracing […]

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Olympics Push Forward

IOC President Thomas Bach said his organization will play an important role in pushing a COVID-19 vaccination globally.

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Airbnb’s Olympic Outlook

Airbnb appears uneasy about the nine-year, $500 million deal it signed to become a worldwide Olympic partner last year.  In its S-1 filing, Airbnb wrote, “the continued uncertainty around COVID-19 […]

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USOPC Introduces Plan to Promote Athlete Marketing

The governing body revealed the “Athlete Marketing Program,” which includes a partnership with Opendorse to create an athlete portal.

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IOC President Bach ‘Very Confident’ Fans Will Attend Tokyo Games

IOC and Japan are developing a COVID-19 “toolbox” for Tokyo 2021, and vaccination could be encouraged for participants and spectators.

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Olympic Bubbles

Olympic sports are now turning to bubbles in an effort to ensure the Tokyo Games go off without a hitch in July. A test was held this past weekend in […]

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1,220 US Athletes Receive COVID-19 Relief Stipends

The entirety of the funds went to athletes who are “training and in contention” to represent the U.S. in Tokyo and at the Beijing 2022 Games.

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Without Games, Olympians Look to Social Media for Competition

Eight Olympians have come together to launch World 1 League, the first professional sports league built specifically for social media.

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