Olympics

NCAA Player Likeness Ruling Opens Up Pandora’s Box For Stakeholders

The NCAA allowing student-athletes to cash in on the use of their name, image, and likeness is a rule change generations in the making; made possible by months of mounting […]

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With Olympics Looming, Sponsors Jumping Aboard World Surf League

Surfing will make its debut at the Olympics in 2020. With the sport’s global coming out party in Tokyo less than a year away, corporate sponsors are climbing aboard the […]

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Aurora Games Makes Important Debut But Shows Room For Improvement

Jerry Solomon is married to an Olympian, but it took another athlete to open his eyes to his next big venture. The sports agent – and husband to former Olympic […]

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Tokyo 2020 Breaks Sponsorship Records

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Tokyo 2020 is still over a year away, but that hasn’t stopped the Games […]

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Inside Wanda Sports Group’s IPO

The parent company of Ironman is looking to raise its profile ahead of the next Winter Olympic games in Bejing, China in 2022.

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Adam Rippon Will ‘Break the Ice’ With New YouTube Show

Olympian Adam Rippon launches YouTube channel for “Break the Ice” show and give fans deeper access to his life as he builds his post-skating career.

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Tokyo Olympics Braced for Complex Ticketing Operation

Each of the last two summer Olympic Games have weathered a major ticketing scandal. Can Tokyo succeed where London and Rio failed?

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Colleen Quigley Builds Her Brand While Focusing On 2020

With a monthly newsletter and #FastBraidFriday, Colleen Quigley has embraced becoming a star off the track as well as on it.

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Missy Franklin Opens Up About Retirement and Life After Swimming

With more time on her hands upon retirement, the 23-year-old Franklin looks to spend it on philanthropic work and public speaking.

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USOC Continues Turn to Tech to Increase Medal Counts in Tokyo

The U.S. Olympic Committee is careful in the technologies its sports use, but overall technology is now an important tool in helping train athletes.

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