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Wednesday, June 18, 2025

nba media rights

Jul 12, 2023; Los Angeles, CA, USA; ESPN president Jimmy Pitaro arrives on the red carpet before the 2023 ESPYS at the Dolby Theatre.

ESPN’s Negotiating Tactics Left TNT in the Dust for NBA Rights

Warner Bros. Discovery’s nonchalant negotiating approach backfired.
July 26, 2024
Jun 6, 2024; Boston, Massachusetts, USA; Shaquille O'Neal looks on before the game between the Boston Celtics and the Dallas Mavericks in game one of the 2024 NBA Finals at TD Garden.

TNT Launches an A-List Marketing Blitz to Save ‘Inside the NBA’

The push has fans, players, and celebrities making noise.
July 24, 2024
Mar 5, 2024; Denver, Colorado, USA; General view of the TNT court side broadcast table before a game between the Phoenix Suns against the Denver Nuggets at Ball Arena.

Buzzer Beater? TNT Is Negotiating for Fourth NBA TV Package

Warner Bros. Discovery’s in talks to secure a possible fourth rights package.
June 6, 2024
Jan 11, 2024; Paris, FRANCE; NBA commissioner Adam Silver speaks before a NBA Game between the Brooklyn Nets and the Cleveland Cavaliers at AccorHotels Arena.

Adam Silver Is the Real Winner in the Battle for the NBA’s Rights Future

For the past decade, the commissioner has been playing chess, not checkers.
May 26, 2024