Futbol

SportBox Group on Why Now is the Perfect Time to Launch a Global Soccer Division

Soccer, it looks like, is here to stay. Photo via @SportBoxGroup The United States has never been a soccer country. Sports like baseball, football, and basketball have defined the sports culture […]

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ICC 2017: European Giants, American Culture

Teams from the ICC made the most of their stateside visits. Note: For the purposes of this article, all team accounts featured are the English language outlets for each club. […]

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FC Barcelona is taking its summer tour seriously, and it’s paying off.

Growing a larger stateside fan base is one of many goals. Fans gather in Bryant Park to create a 4,000+ person giant human jersey (photo via @FCBarcelona) The International Champions Cup […]

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The James Effect

Bayern’s social channels saw six-figure growth in following the day the James deal went through. James rocking the new jersey (Photo via @FCBayern) On July 11, Bayern Munich announced they had […]

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Soccer Players Raise the Standard for Athlete Branding

From Neymar to Ronaldo, soccer stars are brand icons. Photo via @Nike Neymar Jr. runs across a graffiti-covered concrete athletic facility, busting pass defenders, his flashy moves highlighted by a horde of […]

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Catching Up With Sales Guru Brett Zalaski

A year later, Zalaski continues to crush it. Brett Zalaski, current VP, Sales and Service of Houston Dynamo, Dash, and BBVA Stadium (Photo via ALSD podcast) “Conquer what you are doing now […]

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How to Boost a Club’s Brand? Start Young.

FC Barcelona is making waves with FCBEscola. Photo via @FCBarcelona Summer is generally the time of the year when European soccer organizations slow down. With the Champions League, country titles […]

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Soccer’s Unmatchable Footprint in the Social Media World

And you thought you were insta-famous. Champions on the field and on social media (photo via @RealMadrid) The European soccer season came to a close this past weekend as Real […]

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FC Bayern Munich and Audi Stun with Hologram Press Conference

If this is the future, we are in for some amazing developments. Hologram coaches took center stage at the 2017 Audi Cup press conference (photo via @FCBayernMunich) Technology is becoming […]

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Twenty’s Plenty: Virgin Media’s Latest Fan-Centric Activation

Virgin Mobile listened to the needs of football fans to reduce the cost of attending an away game and capitalized on it. Virgin Media’s new fan-focused Twenty’s Plenty initiative (via Virgin Media) […]

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