FIFA World Cup 2026™ will be the largest sporting event in history, featuring 48 national teams competing in 104 total matches in 16 host cities across Canada, Mexico, and the United States.
In our latest FOS Explains video, Front Office Sports explores the evolving business of premium hospitality and why access, convenience, exclusivity, and relationship-building have become increasingly valuable within the live sports experience economy.
The video breaks down the difference between simply attending an event and investing in hospitality — from premium seating and private suites to concierge-level service, elevated food and beverage, and curated experiences designed to bring guests closer to the action and the moments that matter most.
As global demand rises ahead of FIFA World Cup 2026™, hospitality is becoming one of the fastest-growing segments in sports business.
