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    Culture

    Retail
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    How the Baseball Cap Became a ‘Behemoth’
    The hat has become essential for athletes, fans, and the sports-agnostic.
    October 2, 2026
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    Philadelphia Flyers center Trevor Zegras (46) looks on during the warmups before the game against the Carolina Hurricanes at Lenovo Center
    Leagues
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    NHL Says Players in ‘Hot for Hockey’ Campaign Approved Content
    The romance novel–inspired marketing effort has received mixed reviews.
    October 1, 2026
    Culture
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    WAG Culture Is Coming for College Campuses
    Word of mouth among WAGs is proving lucrative for one makeup artist.
    September 29, 2026
    Landry Kiffin/Fifth Year
    College Sports
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    Lane Kiffin’s Daughter Seizes CFB Spotlight With Clothing Venture
    “Having a family involved in college sports helps from a marketing perspective.”
    September 17, 2026