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Tuesday, March 24, 2026
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    Business of College Athletics

    College sports is big business. Over the past five years, the industry has experienced some of the biggest changes in its history–from allowing players to profit off NIL and revenue-sharing to the unrestricted transfer portal and conference realignment. Plus, state and federal lawmakers have taken an interest in legislating the chaos. FOS is covering it all, from the court to the courthouse to the White House.

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    Recent Articles
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    How March Madness Turns Into a Mid-Major Coaching Raid
    The carousel has already led more than half a dozen coaches to new homes.
    Mar 23, 2026; Storrs, CT, USA; UConn Huskies Forward Serah Williams (22) shoots a layup against Syracuse Orange Forward Aurora Almon (0) during the first half of the second round game of the women’s 2026 NCAA Tournament at Harry A. Gampel Pavilion.
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    4 Schools Cash In As Men’s and Women’s Teams Reach Sweet 16
    Duke, Connecticut, Michigan, and Texas are thriving in both tournaments.
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    March Madness Tips Off With Record 9.8M Opening Day Viewers
    Games on CBS, TNT, TBS, and truTV were up 6% from last year.
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    Sweet 16 Runs Show Veteran Coaches Are Still Thriving in the NIL Era
    Five of the NCAA’s Sweet 16 coaches are 67 or older.
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    Darryn Peterson Says ‘Mind Stuff’ Derailed Bizarre College Season
    Peterson would not confirm whether he was declaring for the NBA draft.
    Beau Brune/LSU
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    College Athletic Departments Are Becoming Media Companies
    “There’s only so many tickets you can sell, but content is infinite.”
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    NCAA Sues DraftKings Over March Madness Trademark Infringement
    NCAA president Charlie Baker has also gone after prediction markets.
    Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) blocks the shot of Wisconsin Badgers guard Nick Boyd (2) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center
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    Mid-Majors Use March Madness to Lobby for High-Major Matchups
    Underdog programs want—and need—more games against high-major teams.
    Mar 19, 2026; Portland, OR, USA; High Point Panthers guard Chase Johnston (99) reacts after defeating the Wisconsin Badgers in a first round game of the men's 2026 NCAA Tournament at Moda Center
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    March Madness Upsets Alive and Well Despite New ‘Free Agency’ Era
    Mid-major programs VCU and High Point pulled off major March Madness wins.
    Miami (OH) RedHawks guard Luke Skaljac (3) celebrates at the conclusion of the NCAA Tournament First Four game between the Miami Redhawks and Southern Methodist University Mustangs, Wednesday, March 18, 2026, at University of Dayton Arena in Dayton, Oh. RedHawks won 89-79.
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    Miami (Ohio) Survives First Test in Potential Cinderella Run
    The RedHawks took their first March Madness game in the First Four.