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Sunday, December 22, 2024
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    Brands

    Commerce
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    Skechers Wasn’t Cool. Then NBA Stars Started Wearing Them
    The brand is not traditionally cool. Embiid, Randle, and others don’t care.
    October 18, 2024
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    Manchester City replaces Real Madrid, who now ranks second after four years at the top.
    Teams
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    Manchester City Named Most Valuable Club Soccer Brand at $1.6 Billion
    Manchester City is the most valuable club soccer brand, per Brand Finance.
    June 6, 2023
    FaZe Clan
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    Verizon Gaming
    Verizon is taking another step into esports as it is becoming a lead sponsor of…
    July 29, 2020
    Marketing
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    How Corporate Partnerships are Evolving and How You Can Prepare
    Sponsorship teams of today have to be ready to deliver integrated sponsorship strategies that drive…
    September 23, 2018