• Loading stock data...
Sunday, February 15, 2026

Switzerland Wants Winter Olympics, Projects $1.6B In Revenue

  • Switzerland is moving forward with an effort to host the 2030 Winter Olympics.
  • The Swiss Olympic Committee says an Olympic Games could generate north of $1.6 billion in revenue.
Olympic rings in front of mountains in the background
Angie Walton-USA TODAY Sports

A major city typically hosts the Olympics every other year — as with Beijing in 2022 and Paris in 2024. Sometimes, multiple cities partner for the occasion, which will be the case for the 2026 Winter Games in Italian cities Milan and Cortina d’Ampezzo.

But never has an entire country hosted the Olympic Games. Switzerland is proposing to do just that in either 2030 or 2034, targeting a Winter Games across multiple cities.

The Swiss Olympic Committee just released a feasibility study touting the country’s ability to host the Games — and the benefits of doing so. The Winter Games could generate nearly $1.7 billion in revenue, the SOC said.

Officials said the opening ceremony would take place in Lausanne, the closing ceremony in Bern, and the competition itself over 12 venues in four regions. St. Moritz co-hosted the Winter Olympics in 1928 and 1948, but Switzerland hasn’t hosted any portion of the Games since.

By the time the International Olympic Committee concludes a slate of executive board meetings in Paris on Dec. 1, a Swiss bid could be given the greenlight to move forward. 

Other potential bidders for the 2030 Winter Olympics currently include a Swedish bid from Stockholm-Åre and a French bid involving two regions. Salt Lake City, which once considered the 2030 Games, is now targeting hosting in 2034.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Casey Wasserman Selling Agency Amid Epstein Uproar

Wasserman exchanged deeply personal emails with Ghislaine Maxwell in 2003.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.

Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.
Sponsored

Olympic Hockey Betting Preview: USA and Canada Take Center Ice

Olympic hockey betting odds shift as USA and Canada dominate early action, per BetMGM’s 2026 Winter Games preview.

Featured Today

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.
February 6, 2026

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.
September 29, 2025

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Sponsored

Olympic Hockey Betting Preview: USA and Canada Take Center Ice

Olympic hockey betting odds shift as USA and Canada dominate early action, per BetMGM’s 2026 Winter Games preview.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.
February 12, 2025

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.