• Loading stock data...
Wednesday, March 25, 2026

Switzerland Wants Winter Olympics, Projects $1.6B In Revenue

  • Switzerland is moving forward with an effort to host the 2030 Winter Olympics.
  • The Swiss Olympic Committee says an Olympic Games could generate north of $1.6 billion in revenue.
Olympic rings in front of mountains in the background
Angie Walton-USA TODAY Sports

A major city typically hosts the Olympics every other year — as with Beijing in 2022 and Paris in 2024. Sometimes, multiple cities partner for the occasion, which will be the case for the 2026 Winter Games in Italian cities Milan and Cortina d’Ampezzo.

But never has an entire country hosted the Olympic Games. Switzerland is proposing to do just that in either 2030 or 2034, targeting a Winter Games across multiple cities.

The Swiss Olympic Committee just released a feasibility study touting the country’s ability to host the Games — and the benefits of doing so. The Winter Games could generate nearly $1.7 billion in revenue, the SOC said.

Officials said the opening ceremony would take place in Lausanne, the closing ceremony in Bern, and the competition itself over 12 venues in four regions. St. Moritz co-hosted the Winter Olympics in 1928 and 1948, but Switzerland hasn’t hosted any portion of the Games since.

By the time the International Olympic Committee concludes a slate of executive board meetings in Paris on Dec. 1, a Swiss bid could be given the greenlight to move forward. 

Other potential bidders for the 2030 Winter Olympics currently include a Swedish bid from Stockholm-Åre and a French bid involving two regions. Salt Lake City, which once considered the 2030 Games, is now targeting hosting in 2034.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Natasha Watley

Softball Legend From LA ‘Heartbroken’ Olympic Tourney Will Be in Oklahoma

The LA28 Olympics will feature softball again after eight years.

Michael Johnson Accused of Fraud in Grand Slam Track’s Collapse

Vendors are looking to sue Johnson and Winners Alliance for millions.

World Baseball Classic’s Energy Is Winning Over MLB Stars

The Tigers ace considers remaining in the international tournament.

Creditors Bash Grand Slam Track: ‘Shocking Levels of Incompetence’

A new legal filing criticizes the league’s plan to emerge from bankruptcy.

Featured Today

Beau Brune/LSU

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
Dec 4, 2022; Doha, Qatar; France fans before a round of sixteen match between France and Poland in the 2022 FIFA World Cup at Al Thumama Stadium. Mandatory Credit: Yukihito Taguchi-USA TODAY Sports

World Cup Cities Scaling Back Fan Fest Plans

New Jersey and Seattle are ditching massive Fan Fests for smaller events.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.
September 29, 2025

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.
October 20, 2025

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Sponsored

Why Capital Is Flooding Into Women’s Soccer

Assia Grazioli-Venier breaks down how she evaluates opportunities across the sports landscape.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.
February 12, 2025

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
January 13, 2025

Newsom Adamant About L.A. Hosting 2028 Olympics

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.