Wednesday September 27, 2023
The Best Employers in Sports Survey is Now Open!

Sweden Moves Forward With 2030 Winter Olympics Bid

  • Sweden is shaping up to be the top candidate to host the 2030 Olympics.
  • Salt Lake City and Japan were candidates but have shifted focus to the 2034 games.
Sweden is the frontrunner to host the 2030 Olympics.
Mandatory Credit: Sergei Belski-USA TODAY Sports
Front Office Sports Today

Taylor Swift Takes NFL to New Heights

Taylor Swift and her rumored relationship have brought in a new, more female-heavy audience.
Listen Now
September 27, 2023 | Podcast
Copy Link
Link Copied
Link Copied

Sweden has emerged as the frontrunner to host the 2030 Winter Olympics in Stockholm. It would be the Nordic country’s first time hosting the Olympics since the 1912 Summer Games.

“Our preliminary study shows that Sweden has the opportunity, know-how, and will to arrange the Winter Games in 2030,” Swedish Olympic Committee president Hans von Uthmann said, according to the Associated Press. “The IOC has welcomed us to the next phase.”

Sweden’s bid is reportedly expected to use Are, a ski resort more than 300 miles north of Stockholm, and plans to host events in neighboring country Latvia for bobsled, luge and skeleton races.

Japan was previously considered a lead contender to host the 2030 Games in Sapporo. Still, that potential fit has been marred by allegations that promoters bribed organizers to secure the 2020 Tokyo Olympics. Japan’s Olympic Committee has shifted focus to hosting the 2034 Winter Games instead. 

Salt Lake City was also a candidate to host the 2030 Olympics, but the AP reports that organizers would prefer a 2034 bid to avoid back-to-back Games being held in the United States, given the 2028 Summer Games in Los Angeles. 

The next Winter Olympics in 2026 will be held in Milan and Cortina d’Ampezzo, becoming the fourth Olympics to be hosted in Italy. Last year’s Beijing Winter Olympics disappointed NBCUniversal as the record’s lowest-watched U.S. Olympic viewership. The broadcaster owns U.S. rights for the Olympics through 2032.

Copy Link
Link Copied
Link Copied

What to Read


NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.

How Daktronics Helps Elite Athletic Programs Secure Top Talent

How colleges are utilizing Daktronics' displays to elevate recruiting.

WBD Pursues ‘Different’ Strategy For Sports on Max

Company to place all of its live sports on new streaming tier

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.
podcast thumbnail mobile
Front Office Sports Today

Taylor Swift Takes NFL to New Heights (w/ Andrew Brandt)


Featured Today

NFL's Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.
First Take vs. FS1
September 26, 2023

Sharpe: 'First Take' Would Still Beat 'Undisputed' Without Stephen A.

Even if Smith leaves, Sharpe said he will still beat Skip Bayless in the ratings.
September 25, 2023

Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Stacy Lewis tees off on the seventeenth hole during the first round of the CPKC Women's Open golf tournament at Shaughnessy Golf & Country Club.

In Ryder Cup’s Shadow, Solheim Cup Captain Laments ‘Missed Opportunity’

U.S. captain Stacy Lewis criticized the lack of cross-promotion and marketing.
LIV Golf flag pin
September 21, 2023

Saudi Prince Dismisses Sportswashing Claims Post Newcastle, LIV Golf

Saudi Arabia’s Crown Prince Mohammed bin Salman is bullish on sports.
Spain women's national soccer team players celebrate with the World Cup trophy after their victory in the 2023 Women's World Cup.
September 20, 2023

Spain Women’s Soccer Players Agree to End National Team Boycott

The RFEF will make “immediate and profound” changes to its structure.
Spain's women's national soccer team says it will not play matches until federation president Rubiales is removed.
September 19, 2023

Fallout Deepens From Spanish Soccer Scandal

Unrest continues among WWC champion national team
Jerry Jones invited FIFA'a Gianni Infantino to Sunday's Cowboys-Jets game at AT&T Stadium as the venue vies for the 2026 World Cup Final.
September 18, 2023

Jerry Jones Courts FIFA President, Eyes World Cup Final at AT&T Stadium

Gianni Infantino visited AT&T Stadium, fueling 2026 World Cup Final speculation.
Players from Spain’s World Cup-winning team confirming their plans to miss upcoming national team matches.
September 15, 2023

Spain's Women's World Cup Winners Continue Boycott Amid Leadership Turmoil

Players will miss upcoming national team matches.
The IOC is expected to vote Friday on cricket's Olympic future.
September 5, 2023

IOC Reportedly Will Make Cricket a New Olympic Sport

Olympic cricket appears likely to debut at LA 2028.
September 1, 2023

Saudi Arabia Eyes European Support for 2034 World Cup Bid

Saudi Arabia's sports splurge includes its World Cup vision.