• Loading stock data...
Friday, June 14, 2024

Sweden Moves Forward With 2030 Winter Olympics Bid

  • Sweden is shaping up to be the top candidate to host the 2030 Olympics.
  • Salt Lake City and Japan were candidates but have shifted focus to the 2034 games.
Sweden is the frontrunner to host the 2030 Olympics.
Mandatory Credit: Sergei Belski-USA TODAY Sports

Sweden has emerged as the frontrunner to host the 2030 Winter Olympics in Stockholm. It would be the Nordic country’s first time hosting the Olympics since the 1912 Summer Games.

“Our preliminary study shows that Sweden has the opportunity, know-how, and will to arrange the Winter Games in 2030,” Swedish Olympic Committee president Hans von Uthmann said, according to the Associated Press. “The IOC has welcomed us to the next phase.”

Sweden’s bid is reportedly expected to use Are, a ski resort more than 300 miles north of Stockholm, and plans to host events in neighboring country Latvia for bobsled, luge and skeleton races.

Japan was previously considered a lead contender to host the 2030 Games in Sapporo. Still, that potential fit has been marred by allegations that promoters bribed organizers to secure the 2020 Tokyo Olympics. Japan’s Olympic Committee has shifted focus to hosting the 2034 Winter Games instead. 

Salt Lake City was also a candidate to host the 2030 Olympics, but the AP reports that organizers would prefer a 2034 bid to avoid back-to-back Games being held in the United States, given the 2028 Summer Games in Los Angeles. 

The next Winter Olympics in 2026 will be held in Milan and Cortina d’Ampezzo, becoming the fourth Olympics to be hosted in Italy. Last year’s Beijing Winter Olympics disappointed NBCUniversal as the record’s lowest-watched U.S. Olympic viewership. The broadcaster owns U.S. rights for the Olympics through 2032.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Why Alexis Ohanian Thinks Women’s Track Is Ripe for Heavy Investment

The serial sports investor explains his plans for women’s track to ‘FOS.’

USA Cricket Is on the Cusp of a Historic Win. But Who Can Watch?

On Wednesday, the U.S. will face the pre-tournament favorite, India.

An Olympic Contender Explains How You Can ‘Lose Money’ In Elite Running

‘If you want to make money in this sport, it’s all about shoe deals. It’s all about getting sponsored.’

Whatever You Think of Caitlin Clark Snub, NBC Sports Cannot Be Happy

The bill for excluding Clark could come due this summer.
podcast thumbnail mobile
Front Office Sports Today

How the US Open is Designed for Drama

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

U.S. Cricket Stuns Goliath Behind Its Star, an Ivy League Software Engineer

Team USA upset Pakistan, one of cricket’s superpowers, in overtime.
May 6, 2024; Paris, FRANCE; A general view of construction of the Eiffel Tower Stadium, the venue for beach volleyball, in preparation for the Paris 2024 Summer Olympic Games.
June 4, 2024

Microsoft Warns of Russian Olympic Disinformation Campaign

Russian actors used an AI-generated Tom Cruise in a fake propaganda film.
Jun 16, 2022; New York, New York, USA; A detail view of The FIFA World Cup Trophy sits on a stand outside of 30 Rockefeller Plaza.
June 5, 2024

Saudi Arabia, Likely World Cup Host, Slammed With Workers’ Rights Abuse Claims

The nation needs to build at least 10 stadiums to host.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
Aug 18, 2016; Rio de Janeiro, Brazil; Julio Cesar La Cruz (CUB, red) faces Adilbek Niyazymbetov (KAZ, blue) during boxing final in the Rio 2016 Summer Olympic Games at Riocentro - Pavilion
May 29, 2024

Discredited Boxing Organization Vows to Award Prize Money to Paris Olympians

The IBA, unrecognized by the IOC, vowed $50,000 to boxing gold medalists.
May 28, 2024

Here’s Why Cricket Is Having a Major American Moment

The U.S.’s Major League Cricket just received a key sanction—and credibility.
March 27, 2024

Ukraine’s Improbable Soccer Run Continues With Euros Qualification

The country reaches its first major soccer tournament since Russia’s invasion began.
March 6, 2024

Super Bowl LVIII Scores Big With International Viewers

The NFL gets a 10% global boost compared to last year.