Wednesday, August 5, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Nike’s Sub-4:00 Stunt Falls Short With Fastest Women’s Mile Ever

Faith Kipyegon ran 4:06.42 behind an army of male pacers in Paris on Thursday, faster than her own world record of 4:07.

Faith Kipyegon
Kirby Lee-USA TODAY Sports

Nike’s “moonshot” attempt at a sub-four-minute mile fell short in France on Thursday, but it still ended with the fastest mile ever run by a woman.

Armed with new spikes and clothes engineered for the event, and led around the track by 13 pacers—including 11 men—Faith Kipyegon ran 4:06.42, a second faster than her existing world record. The time does not count as a world record because of the male pacers and shoes that were out of compliance with World Athletics rules.

The shoe giant  had considered multiple other locations including Monaco, where Kipyegon broke the mile world record at the Herculis Diamond League meet. Nike had proposed Kipyegon run the whole mile in a straight line, but she declined, according to a report. She had previously broken the 1,500 meter world record at Stade Charléty in 2023. 

The world record holder was greeted by a modest crowd on a warm evening in Paris. Following the pacing lights and a rotating cast of men, she came through 400 meters in 60 seconds and 800 in two minutes before falling off the pace in the final lap.

The sports science behind Kipyegon’s attempt included a specially designed speed kit from Nike, a designated team of designers and scientists and 11 pacemakers. Kipyegon’s pacers were led by nine men, including  U.S. stars Grant Fisher, Cooper Teare, and Craig Engels. The presence of male pacers alone disqualified Kipyegon’s attempt from being an official world record.

Nike streamed the race for free on its social media accounts.

Experts were broadly skeptical of Kipyegon’s chances to break 4:00, as she is the only woman who has ever broken 4:10; only six women have even broken 4:15. Ultimately, all the accommodations and purportedly cutting-edge shoe and clothing tech was only worth about a second in all, although she may have been able to run slightly faster with a more conservative pacing strategy.

Nike—which was set to announce its fourth-quarter earnings later Thursday—had previously seen Eliud Kipchoge break two hours in a marathon in a similar event in 2019. Kipchoge, who first attempted the sub-2:00 marathon in Italy in 2017, was in Paris to support Kipyegon on Thursday.

Alexis Ohanian’s track startup Athlos had promised a $100,000 payout to Kipyegon if she dipped under four minutes.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

WNBA Season-Ticket Holders Grapple With Soaring Prices

WNBA teams are hiking prices as the league explodes.
Ohio State Buckeyes defensive end Caden Curry (92) celebrates after recovering the fumble in the second half of the NCAA football game at Ohio Stadium on Saturday, Nov. 22, 2025 in Columbus, Ohio.

Colleges Are Avoiding Transparency on Jersey Patch Deals

Ohio State said the jersey patch deal was made between Learfield and Chase.
Dec 28, 2017; Portland, OR, USA; Portland Trail Blazers guard CJ McCollum (3) dribbles the ball past Philadelphia 76ers forward JJ Redick (17) and guard Ben Simmons (25) during the fourth quarter at the Moda Center. The Blazers won 114-110. Mandatory Credit:

Why Pro Athletes Are Saying Their Big Contracts Weren’t So Big

“I think people should listen, because they’re telling the truth,” Chris Bosh told FOS.
podcast thumbnail mobile
Front Office Sports Today

Meet The Next MLS Commissioner Larry Berg

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Jul 12, 2026; London, United Kingdom; Jannik Sinner (ITA) serves against Alexander Zverev (GER) (not pictured) in the gentlemen's singles final of The Championships Wimbledon 2026 at All England Lawn Tennis and Croquet Club.

Star Withdrawals Test the Value of Tennis’s Masters Events

The Canadian Open is missing tennis’s biggest stars once again.
July 30, 2026

LeBron Could Make Sixers’ Expiring Jersey Patch a Premium Asset

Philly’s deal with Crypto.com expires in 2027. 
Aug 31, 2023; Flushing, NY, USA; John Isner of the United States is interviewed on court after his second round match against Michael Mmoh of the United States on day four of the 2023 U.S. Open tennis tournament at the USTA Billie Jean King National Tennis Center.
July 31, 2026

Former Tennis Pro on Influencers at Big Events: ‘Done a Lot for the Sport’

John Isner says there’s upside to content creators’ presence at Grand Slams.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Marques Colston
July 30, 2026

Marques Colston: Why Everyone Is Buying Into Soccer Clubs

Colston’s The Champion Fund invested in Ipswich Town.
Jan 7, 2026; Los Angeles, California, USA; San Jose Sharks center Macklin Celebrini (71) celebrates his goal scored against the Los Angeles Kings during the third period at Crypto.com Arena
July 29, 2026

Macklin Celebrini Contract Extension Sets New NHL Salary Mark

The Sharks locked up their young phenom at a record AAV.
July 28, 2026

John Isner Backs Tennis Players’ Push for More Pay

Stars conducted a 15-minute media boycott at the French Open.
Sep 22, 2016; Foxborough, MA, USA; New England Patriots tight end Rob Gronkowski (87) and Patriots head coach Bill Belichick walk along the sidelines before their game against the Houston Texans at Gillette Stadium. Mandatory Credit: Winslow Townson-USA TODAY Sports
July 27, 2026

Gronk on His Favorite Memorabilia and Belichick’s Jersey-Swap Ban

Gronkowski also discussed Belichick’s approach to managing his personality.