Thursday, April 16, 2026

Super Bowl Ticket Prices Still Dropping As Lodging Costs Soar

The power of the Super Bowl location is becoming even more apparent, as the get-in for Sunday is now less than a third of the level of a year ago. 

Kirby Lee-Imagn Images

New Orleans, of course, is colloquially known as “the Big Easy,” and a still-falling ticket resale market for Super Bowl LIX has made scoring tickets to Sunday’s game easier than ever.

Low-end, get-in prices for the Chiefs-Eagles matchup fell early Friday to about $2,600 per seat across multiple marketplaces. That figure is down by more than 20% from levels at the beginning of the week and is just over half what upper-deck tickets at the Caesar Superdome were selling for immediately after Kansas City and Philadelphia clinched their conference titles. 

A similar situation is apparent with On Location, the official hospitality provider of the NFL that controls a large swath of the Super Bowl ticket resale market. Its packages that include various fan experiences in addition to game tickets now begin at $3,750 per person. That’s down 21% from Monday, and also by nearly half compared to late January. 

The entry-level pricing also is now less than a third of what was seen in Las Vegas last year, with that market’s status then as a first-time Super Bowl host driving historic levels of fan interest

Overall, the game is tracking as the weakest Super Bowl on the secondary market in six years.

The prevailing factors in the downward pressure are much the same as earlier in the week and are gathering strength: an unprecedented lodging crunch has created four-figure nightly prices in many instances for even spartan accommodations and five-figure ones for luxury rooms, in turn cutting into many fans’ ability to spend on game tickets.

That situation, along with the unprecedented demand last year in Las Vegas, further showcases the heightening role of the host location in Super Bowl demand. Kansas City’s fifth trip to the Super Bowl in six seasons, meanwhile, has also furthered a sense of “Chiefs fatigue.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 21, 2026; Los Angeles, CA, USA; Founders FFC quarterback Tom Brady (12) throws ball against Logan Paul of Wildcats FFC during the Fanatics Flag Football Classic at BMO stadium. Mandatory Credit: Kirby Lee-Imagn Images
exclusive

Fanatics-Tom Brady Flag Football Deal With Saudis in Peril

The event is expected to continue with or without Saudi funding.
Jan 10, 2026; Chicago, IL, USA; Green Bay Packers wide receiver Matthew Golden (0) scores a touchdown against the Chicago Bears during the second half of an NFC Wild Card Round game at Soldier Field.

Efforts to Fight Sports Streaming Fragmentation Ramp Up in D.C.

“It’s not only confusing, it’s also damn expensive.”

Sherrone Moore Sentenced to 18 Months Probation

Moore was arrested in December on stalking and home invasion charges.

Illinois Politicians Continue Push to Keep Bears in State 

A proposed bill would let the Bears negotiate local tax rates.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Masters Gnome

Masters Gnome Sells for Record $28K As Collectible’s Future in Doubt

An original 2016 edition of the Masters gnome was just auctioned off.
April 1, 2026

Nike Down On Earnings Amid Longer-Than-Expected Turnaround

Analysts see signs of progress but warn the recovery is going slowly.
Apr 10, 2025; Augusta, Georgia, USA; Jason Day plays his shot from the fifth tee during the first round of the Masters Tournament
April 3, 2026

How Golf Apparel Companies Pull Off Unauthorized Masters Merch

The Masters doesn’t officially partner with most apparel companies.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
March 26, 2026

Masters Gnome Craze Reaches New Level As Presales Hit $1,500

The frenzy around the popular souvenir item continues to grow.
Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.
February 20, 2026

Can One Patriots Fan Spur Fanatics to Change?

“I’m hoping that one meeting can lead to another meeting and another meeting.”
February 19, 2026

Nike Relaunch of ACG Is Bid to Catch Up in Outdoor Boom

Nike’s sub-brand, which stands for All Conditions Gear, originally debuted in 1989.
May 29, 2025; Dublin, Ohio, USA; A Callaway golf bag rests on the first green during the first round of the Memorial Tournament presented by Workday golf tournament.
February 13, 2026

Callaway Expects Tariff Costs to Reach $75M by End of 2026

The golf equipment manufacturer is being hit by tariffs.