SAN FRANCISCO — The Super Bowl LX ticket resale market is showing another big decline, but unlike the lodging-related pricing crash last year in New Orleans, the latest decrease is more straightforward.
Low-end, get-in pricing for the Feb. 8 matchup at Levi’s Stadium between the Seahawks and Patriots is now hovering around $4,600 per ticket on multiple marketplaces. That is down nearly 30% from the comparable, entry-level figure of $6,500 right after Seattle and New England clinched their conference championships.
The latest Super Bowl ticket market is still above a comparable figure of $3,300 for Super Bowl LIX last year in New Orleans. That game, however, saw a historic lodging crunch—in which even two-star hotels went for thousands of dollars per night in many cases—cut heavily into what fans were then willing to pay for game tickets.
This time, a recent push of newly available ticket inventory hitting the market since the middle of last week is contributing heavily to the recent pricing declines. The overall ticket market for Super Bowl LX, however, remains fluid, and several additional factors are entering the situation, including a geographically sprawling locale for this year’s game and a relatively smaller stadium.
Levi’s Stadium’s standard capacity of 68,500 is smaller than the comparable football figure of nearly 75,000 for the Caesars Superdome in New Orleans. For both venues during the Super Bowl, though, the actual attendance is lower due to a growing number of league-required seat kills. Super Bowl LIX had a final attendance of 65,719, and this year’s figure could end up lower than that.
Waiting out the ticket market before a big event, sometimes just minutes before game start, can often lead to savings for a fan—and a similar dynamic may be emerging for Super Bowl LX. That maxim, however, did not hold true last month with the championship game of the College Football Playoff in Florida.
High-End Drop
The drops in the Super Bowl LX ticket resale market can also be seen with On Location, the TKO Group Holdings-owned entity that is the NFL’s official hospitality provider and controls how and when much of the game’s inventory becomes available.
The company’s Super Bowl bundles that come with a variety of fan experiences—including NFL legend meet-and-greets, tailgate parties, exclusive merchandise, and travel accommodations—now start at $6,500 per person. That’s down from $7,500 a week ago.
