• Loading stock data...
Tuesday, September 16, 2025

Sue Bird Is Still Changing the Game

  • Sue Bird retired from the WNBA as one of its most decorated athletes of all time.
  • She is now heavily involved in the media world.
Team United States guard Sue Bird (6) looks on against Serbia in the women's basketball semifinal during the Tokyo 2020 Olympic Summer Games at Saitama Super Arena.
Kareem Elgazzar-USA TODAY Sports

Sue Bird retired from her basketball career with four WNBA titles, five Olympic gold medals, two NCAA championships, and four FIBA World Cups. Now she is enjoying her retirement and focusing on other projects, such as Togethxr, a media company focused on women’s athletes that she co-founded with Alex Morgan, Chloe Kim, and Simone Manuel, and A Touch More, a similar company that she co-founded with her wife, soccer superstar Megan Rapinoe.

Bird joined the Front Office Sports Today podcast to talk about her career, retirement, media projects, and much more.

Listen to the full episode here.

On retirement:

Bird: I’m absolutely loving it. No regrets. No shoulda, coulda. I’m just really able to sit back, think back to my career, know that I truly milked it. And now I just get to enjoy the rest of my life.

On the origins of Togethxr:

Bird: It was really Alex [Morgan] who had this idea. You look around and here we are as female athletes, and we all know that women’s athletes get less than 5% of the media coverage. And you look at platforms like Uninterrupted or something like the Player’s Tribune, right? Where it’s athlete driven, athlete voice. 

And I think Alex connected the dots [and said], ‘Wait a minute. Why don’t we start our own that’s all about female athletes?’ 

So that’s what happened when the four founders got together and it’s been going really well, just being able to tell stories that you don’t normally hear – giving people that spotlight that the four of us have and sharing it and shining it on people that you don’t normally hear about. 

On how Togethxr has evolved:

Bird: It’s been really cool how the company has evolved. It’s just naturally built its own identity and naturally built its own fan base and the connections between the people who follow Togethxr, and the stories we’ve told.

On how male and female athletes are covered differently:

Bird: I think of Flau’jae Johnson, the, she was just a freshman at LSU. She has a rap career. She already is so talented in that lane, but then she’s also this basketball player who just won a national championship. And Togethxr actually has this storytelling [series] called Fenom, and Flau’jae was one of the people that they covered. 

If there was a male athlete who was a top recruit going into college who also was a rapper, you would have known what underwear he wears. You would have known what he had for breakfast. But on the women’s side, you just don’t get that coverage. And that’s where Togethxr has really come in and really filled a lot of those holes, a lot of those gaps.

On the Bird and Taurasi show:

Bird: Yeah, I’m really interested [in doing more]. I think it’s something that I’ve always wanted to do. I’ve always thought, how interesting would it be to take two high level athletes with a ton of experience and success who are really good friends. I mean, we’re like best friends. So that rapport … that’s just there. It’s not contrived, you don’t have to force it, it’s just there. And just plop them in front of a basketball game and let them talk and see what happens.

Favorite movie:

Bird: Good Will Hunting

Band or artist you are always happy to listen to:

Bird: Frank Ocean

Place you have never been to that you would like to go:

Bird: Bali

Biggest sports fan dispute you have with your wife, [Megan Rapinoe]:

Bird: We have a lot. We’ve gone really hard on this one: Who’s faster, someone like a LeBron James or Messi.

I think it’s Messi

Bird: But in a 40, I think it’s Lebron.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 27, 2025; Chicago, Illinois, USA; Injured Indiana Fever guard Caitlin Clark (22) looks on from the bench during the first half of a basketball game against the Chicago Sky at United Center.

WNBA Ratings Rise 3% in 2025 Despite Clark’s Absence

Caitlin Clark played in just 13 of 44 regular-season games.
Sep 14, 2025; Las Vegas, Nevada, USA; Las Vegas Aces guard Jewell Loyd (24) gestures to a teammate after scoring against the Seattle Storm in the first quarter during game one of round one for the 2025 WNBA Playoffs at Michelob Ultra Arena.

Aces Surge From Collapse to Contention With Dynasty at Stake

The turnaround started after a 53-point loss to the Minnesota Lynx.
Las Vegas Aces

WNBA Playoffs Face ESPN Fall Crunch For Final Time

The games will be spread across three networks next year.
Valkyries

Valkyries Will Try to Remake Ballhalla 50 Miles Away

Golden State will try to stave off elimination in an unfamiliar environment.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
exclusive

ESPN, Fox One Added 1M Sign-Ups in First 10 Days After Launch

The two high-profile streaming services have strong starts with consumers.
Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.
September 15, 2025

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.
Greg Olsen
September 16, 2025

Greg Olsen on Tom Brady’s Raiders Role: ‘More Power to Him’

This season, the NFL has relaxed the special Brady broadcasting rules.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
September 15, 2025

Chiefs’ Fall to 0–2 Dims the Spotlight on NFL’s Top TV Draw

The NFL’s most-watched team sinks to a new low since Patrick Mahomes arrived.
Ohio State Buckeyes linebacker Arvell Reese (8) pursues Texas Longhorns quarterback Arch Manning (16) during the NCAA football game at Ohio Stadium on Aug. 30, 2025.
September 12, 2025

College Football Enters Week 3 Up 21% in TV Ratings

Total college football viewership across all networks is up big.
Sep 6, 2025; Boulder, Colorado, USA; General view of a Fox Sports camera station before the game between the Delaware Fightin Blue Hens against the Colorado Buffaloes at Folsom Field.
September 11, 2025

Lachlan Murdoch on Fox’s Sports Strategy, FanDuel Plans

The executive calls a forthcoming streaming bundle with ESPN “essential” for fans.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.