• Loading stock data...
Monday, September 8, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

Steph Curry’s $75M Under Armour Extension Could Be a Lifetime Deal

  • Curry received 8.8 million restricted stock units valued at $75M.
  • The pact could be a lifetime deal for Curry if revenue goals are met.
Steph Curry and Warriors get most national games.
Kyle Terada-USA TODAY Sports

Golden State Warriors superstar Steph Curry has further solidified his link with Under Armour.

The two-time MVP received 8.8 million restricted stock units of the company’s common stock on April 3 as part of his extended role as brand ambassador, a package valued at $75 million, as disclosed in a recent SEC filing.

Under Armour’s extended contract has the potential to be a lifetime deal for the NBA star if revenue goals are met.

Curry and Under Armour announced a long-term partnership extension in late March that named him president of the Curry Brand. The 34-year-old has released 10 signature shoes with Under Armour since signing with the brand in 2013. 

The $75 million stock compensation will vest in two installments planned for 2029 and 2032. Curry earned $48 million this season as the NBA’s highest-salaried player as part of his Warriors contract that will pay him about $165 million through the 2025-26 season.

“There’s always been a continuation [in mind] with Stephen,” Under Armour founder and executive chairman Kevin Plank told ESPN. “I couldn’t imagine Under Armour without Stephen, or Stephen without Under Armour.”

Octagon negotiated the extended deal with Under Armour on behalf of Curry. 

The new deal is expected to focus on adding athletes as Curry Brand ambassadors. UConn women’s basketball star Azzi Fudd signed an NIL deal in 2021 to become a Curry Brand ambassador. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA Christmas Schedule Leans on LeBron, Steph While Betting on Flagg

The Lakers, Warriors, and Rockets are all in action.

More Dildo Throwing During WNBA Games Leads to Second Arrest

The 18-year-old threw a dildo that hit another fan and his young niece.

Smelling Salts Not Banned in the NFL, but Teams Can’t Hand Them..

Teams are banned from supplying smelling salts to their players.

Featured Today

Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.
Tennis
September 5, 2025

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.
September 5, 2025

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.
September 2, 2025

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.

Alcaraz Beats Sinner, Wins $5M Prize, Reclaims World No. 1

Alcaraz won a record $5 million first prize at the US Open.
Caitlin Clark
September 4, 2025

Caitlin Clark Says She Won’t Return From Injury This Year

She only played 13 games this season.
Angel Reese
September 5, 2025

Angel Reese Suspended For Half-Game After Ripping Teammates

The team is disciplining Reese for criticizing her teammates publicly.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
James Harden
September 4, 2025

James Harden’s Houston Restaurant Shut for Falling $2 Million Behind in Rent

A sign on the door says the locks have been changed.
exclusive
September 3, 2025

Angel Reese Faces Uncertain Future In Chicago After Publicly Torching Teammates 

Some sources say Reese’s future in Chicago may not be reparable.
September 3, 2025

No American Men in US Open Semifinals After 2024 Breakthrough

Two American men played in the semifinals last year.
September 1, 2025

Gareth Bale: MLS Quality Hurt By Low Salaries

Bale said MLS salaries aren’t competitive enough to lure stars from Europe.