• Loading stock data...
Saturday, September 13, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

Sports Tech Investments Continue to Surge

  • Investments in sports tech startups have surged since 2020.
  • Sports tech startups took in $1.4 billion last year and $787 million so far in 2021.
Tonal/Design: Alex Brooks

Sports tech venture capital funding rocketed to $1.4 billion last year, according to Crunchbase. This year’s sum —  $787 million through early August — is already higher than any year from 2017-2019.

The sports tech sector is estimated to reach $30 billion by 2024.

In May, Chicago-based KB Partners raised $64 million for a sports tech investment fund, with an eventual target of $100 million.

KB, which also invested in 16 sports tech startups through a separate $41 million fund launched in 2018, is just one of many sports tech investment funds and incubator programs that have sprung up in recent years.

  • In 2019, investment firm Sapphire launched Sapphire Sport with a $115 million round led by Manchester City owner City Football Group. The fund’s investments include Tonal, Overtime, and Buzzer.
  • Last year, Comcast launched a sports tech incubator, providing $50,000 and around $1.7 million in Amazon web credits and other infrastructure assets to each startup.
  • In March, leAD and InStudio Ventures partnered to create incubator The Draft with initial funding of $5 million. leAD also partnered with OurCrowd in 2018 to launch the ADvantage fund following a $50 million raise.

The profile of tech startup investors has shifted, with more hedge funds, mutual funds, pensions, and sovereign wealth funds getting in on the action.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 26, 2025; Salt Lake City, Utah, USA; Utah Jazz owner Ryan Smith walks past head coach Will Hardy in the second half during a game against the Sacramento Kings at Delta Center.

Ryan Smith’s Billion-Dollar Sports Tech Bet

Smith and his investing partner see a hole in the rapidly growing sports investment space.
Sponsored

How NFL Next Gen Stats and AWS are Modernizing NFL Scouting Combine..

In an era where data is king, evaluating football’s next great talents demands a more sophisticated approach.
Sponsored

Game the Green: Transforming Fan Experiences at TPC Sawgrass

As fans gather at THE PLAYERS Championship, Comcast Business will be keeping spectators and the PGA TOUR connected like never before.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.