Tuesday, May 12, 2026

Sports Innovation Conference: Showcasing Technology and Innovation in Sport Business

By: Tyler Endebrock, @tjendebrock

 

On November 24, 2016, the Sports Innovation Conference, will take place in Madrid, Spain. Photo via SIC

On November 24, 2016, the Sports Innovation Conference, will take place in Madrid, Spain. Photo via SIC

The sports business landscape is constantly changing. To keep up, industry leaders need to understand the changes and innovations happening right in front of their eyes. How do sports business professionals go about doing that? The Sports Innovation Conference.

On November 24, 2016, the Sports Innovation Conference, a Jakajima event, will premier their second edition of the conference at the Escuela Universitaria Real Madrid Alcobendas Campus in Madrid, Spain. The conference will showcase technological innovation in sport and sport innovation in business.

International speakers will share their experiences with the newest wearables, materials, big data, sports food and supplements, and other technologies, while giving thoughts on data and media use in sports, funding and crowdfunding, sports tourism and accommodation, and sports marketing.

The conference is open to anyone in sports, but is mainly addressed to owners, operators and investors in sports infrastructure; marketing, business development, and brand managers; sports federations and clubs; city councils, municipalities, and regional agencies; trainers and coaches; manufacturers of sports products and services; and research and development organizations and institutions.

The first edition of the conference, held on March 8, 2016 at Thomas More in Turnhout, Belgium, attracted over 85 international speakers and attendees from companies such as Microsoft, SAP, and the European Platform for Sport Innovation (EPSI). Presentations covered topics such as health in sports, sports sponsorships, new technology in sports, and many more.

For more information on the conference, you can visit the website and follow the conference on Twitter.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

[US, Mexico & Canada customers only] Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks head coach Mike MacDonald on the sideline against the New England Patriots during Super Bowl LX at Levi's Stadium.

Super Bowl LXI Gets the Star Treatment at Disney Upfronts

NFL commissioner Roger Goodell appears at the network’s upfront presentation.

NFLPA Rips Owners Who ‘Roll Out The Green Carpet’ For World Cup

New executive director JC Tretter is an advocate for grass fields.
Feb 6, 2025; New Orleans, LA, USA; A NFL shield logo on an Honors trophy at the Super Bowl LIX NFL Honors at Saenger Theatre. Mandatory Credit: Kirby Lee-Imagn Images
exclusive

NFL Honors Expected to Move to Netflix

The NFL’s annual awards show is moving to streaming.

NBA Player Brandon Clarke Dies at 29

Clarke died on Monday in Southern California, authorities say.

Featured Today

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Matt Palumb
May 8, 2026

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
St. John's Zuby Ejiofor

Why Rev-Share Era Hasn’t Been a Boon for Basketball-Only Schools

Power conference men’s basketball rosters aren’t restricted to the rev-share cap.
NBA Cup
November 26, 2025

Luka Dončić Wants ‘Dangerous’ NBA Cup Court Designs Changed

Dončić first complained about the court designs two seasons ago.
February 11, 2026

Jameis Winston Says He’s Given Seven Figures to Florida State

Winston led Florida State football to its last national championship. 
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Fernando Tatis
October 6, 2025

Arbitrator Says Tatis Jr. Must Pay Big League Advance Millions

Tatis has called the agreement a “predatory” loan.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
August 11, 2025

NBA Christmas Slate Leans on LeBron, Steph; Bets on Flagg

The Lakers, Warriors, and Rockets are all in action.