Thursday, June 11, 2026

Sports Innovation Conference: Showcasing Technology and Innovation in Sport Business

By: Tyler Endebrock, @tjendebrock

 

On November 24, 2016, the Sports Innovation Conference, will take place in Madrid, Spain. Photo via SIC

On November 24, 2016, the Sports Innovation Conference, will take place in Madrid, Spain. Photo via SIC

The sports business landscape is constantly changing. To keep up, industry leaders need to understand the changes and innovations happening right in front of their eyes. How do sports business professionals go about doing that? The Sports Innovation Conference.

On November 24, 2016, the Sports Innovation Conference, a Jakajima event, will premier their second edition of the conference at the Escuela Universitaria Real Madrid Alcobendas Campus in Madrid, Spain. The conference will showcase technological innovation in sport and sport innovation in business.

International speakers will share their experiences with the newest wearables, materials, big data, sports food and supplements, and other technologies, while giving thoughts on data and media use in sports, funding and crowdfunding, sports tourism and accommodation, and sports marketing.

The conference is open to anyone in sports, but is mainly addressed to owners, operators and investors in sports infrastructure; marketing, business development, and brand managers; sports federations and clubs; city councils, municipalities, and regional agencies; trainers and coaches; manufacturers of sports products and services; and research and development organizations and institutions.

The first edition of the conference, held on March 8, 2016 at Thomas More in Turnhout, Belgium, attracted over 85 international speakers and attendees from companies such as Microsoft, SAP, and the European Platform for Sport Innovation (EPSI). Presentations covered topics such as health in sports, sports sponsorships, new technology in sports, and many more.

For more information on the conference, you can visit the website and follow the conference on Twitter.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Under Armour Did Not Renew WNBA Shoe Deal

Jacy Sheldon also wears logo-less Holo shoes due to WNBA apparel rules.

Fox Starts World Cup With Hydration Break Ads, No Shakira

FIFA instituted hydration breaks for all 104 matches.
Jun 10, 2026; New York, New York, USA; New York Knicks guard Jalen Brunson (11) controls the ball against San Antonio Spurs guard De'aaron Fox (4) during the fourth quarter of game four of the 2026 NBA Finals at Madison Square Garden

Leagues and Networks Are Going All In on America250

Celebrations include jersey patches, special uniforms, and dedicated programming.
Apr 18, 2026; Athens, GA, USA; Georgia Bulldogs running back Dwight Phillips Jr reacts after scoring a touchdown during the Georgia Spring football game at Sanford Stadium.

One Year After House Settlement, NIL Enforcement Is Still Muddled

Problems include long wait-times, rules disputes, and a new lawsuit.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
St. John's Zuby Ejiofor

Why Rev-Share Era Hasn’t Been a Boon for Basketball-Only Schools

Power conference men’s basketball rosters aren’t restricted to the rev-share cap.
NBA Cup
November 26, 2025

Luka Dončić Wants ‘Dangerous’ NBA Cup Court Designs Changed

Dončić first complained about the court designs two seasons ago.
February 11, 2026

Jameis Winston Says He’s Given Seven Figures to Florida State

Winston led Florida State football to its last national championship. 
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
Fernando Tatis
October 6, 2025

Arbitrator Says Tatis Jr. Must Pay Big League Advance Millions

Tatis has called the agreement a “predatory” loan.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
August 11, 2025

NBA Christmas Slate Leans on LeBron, Steph; Bets on Flagg

The Lakers, Warriors, and Rockets are all in action.