Wednesday, July 8, 2026

Coronavirus May Cost Sports Billions

  • The sports hiatus erased $3.25 billion fans would have spent on sports.
  • Partial or full loss of the NCAA football and NFL seasons would cost billions more.
Concession worker
Photo Credit: Tommy Gilligan-USA TODAY Sports

As the world came to a halt in March, uncertainty swirled about the shutdown’s impact on the $100 billion U.S. sports industry. According to an ESPN report, 3 million sports-related jobs are at risk and the industry could take a $12 billion hit.

The report assumes that MLB and MLS resume at least half their seasons, while the NBA and NHL regular seasons would be canceled and playoffs played without fans.

Key Loses

  • $3.25 billion fans would have spent on sports
  • $371 million in wages
  • $2.2 billion in TV revenue
  • $2.4 billion in youth sports tourism

Damage by Level

  • Pro Sports: $5.5 billion
  • College: $3.9 billion
  • Youth: $2.4 billion

Whether or not the football calendar is affected adds another dimension to the situation. Each NFL regular-season game generates approximately $24 million in TV revenue and the 65 Power 5 football programs bring in about $5 billion in revenue, according to ESPN.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Matt Miller ESPN

ESPN’s Matt Miller’s Crash, Backlash, and Investigation: Timeline

The Missouri AG’s office confirmed it is investigating Miller.
Exclusive

ESPN Nears Mike Garafolo Deal As It Goes All In on NFL Reporters

ESPN has a deep bench of NFL reporters and personalities.
podcast thumbnail mobile
Front Office Sports Today

7/8/26 – USMNT Ratings, World Cup Bidding War, Big 12’s Monster Deal

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
FIFA
December 11, 2024

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle

The USA-Europe women’s team golf event teed off Friday morning.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.