Wednesday, March 11, 2026

Sports Boost Amazon to $121.2B Quarter

  • Amazon reported $121.2 billion in second-quarter net sales.
  • The company beat analysts’ estimates of $119.09 billion.
Kyler-Murray-carries-ball-against-Packers
Mark J. Rebilas-USA TODAY Sports

Amazon reported a 7% increase in second-quarter net sales to $121.2 billion, beating analysts’ estimates of $119.09 billion.

Amazon’s Web Services division reported $19.7 billion in revenue, outpacing estimates of $19.56 billion. AWS teamed up with Riot Games during the quarter to bring its data analytics integration to esports broadcasts for the first time, and will also power Riot’s cloud-first remote broadcast centers.

The company’s entertainment segment announced the addition of a number of sports personalities for its “Thursday Night Football” package. Amazon acquired the rights last year for $1 billion per season.

  • Hall of Famer Tony Gonzalez will be joined by former NFL quarterback Ryan Fitzpatrick and All-Pro cornerback Richard Sherman as analysts for Prime Video’s pregame, halftime, and postgame coverage.
  • Charissa Thompson was announced as host during the quarter.

Prime Video debuted more than 25 local Originals and live sporting events, including Roland-Garros French Open tennis in France, the Australian Swimming Championships, and live boxing in Japan.

Amazon’s Empire

Amazon won a majority of Ligue 1 and Ligue 2 rights last year for a reported $279 million annually. Earlier this month, French network L’Équipe struck a deal with Amazon to co-broadcast one Ligue 2 match each week during the 2022-23 season and announced a new pricing structure to watch Ligue 1.

The company is competing with Apple, Google, and other media giants for NFL Sunday Ticket. The league is reportedly looking for $2.5 billion per year for the rights.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apple’s Big Bet on F1 Is About More Than Streaming

The technology giant also strikes a unique content collaboration with Netflix.
Nov 21, 2025; Las Vegas, NV, USA; Mercedes driver George Russell (63) during the Las Vegas Grand Prix at Las Vegas Strip Circuit. Mandatory Credit: Gary A. Vasquez-Imagn Images

F1 CEO Defends Apple Leap: ‘Bigger’ Reach With ‘Other People’

F1 believes it’s making up for what it’s losing in reach elsewhere.
Nov 20, 2025; Houston, Texas, USA; General view of video cameras for Thursday Night Football before the game between the Houston Texans and the Buffalo Bills at NRG Stadium.

Why NFL Coaches Are Calling Amazon About Its Game Data

The streamer is pushing the envelope on analytics.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.
December 14, 2025

How Pickleball Became One Massive Private Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.