Sports Betting and TV Crossover Continues

DISH customers will now be able to bet on sports through their TV provider.

DraftKings and DISH Network announced that they are the latest companies to partake in a sports betting and media partnership. The TV provider will “bring DraftKings’ sportsbook and daily fantasy experiences directly to DISH customers nationwide.”

“This is a unique opportunity for fans to watch games and engage with our real-money products while the technology also allows for further innovation ahead,” said Paul Liberman, co-founder of DraftKings. 

DISH will begin offering the DraftKings sportsbook and daily fantasy apps on its Hopper platform and extend across DISH’s portfolio of brands, but it’s not the first one to this game.

FuboTV, which recently completed its acquisition of gaming company Vigtory, emphasized its dedication to sports betting in its earnings report this week. The company had its first quarter exceeding $100 million in revenue and plans to build its own sportsbook by the end of 2021.

In August, PointsBet became the official sports betting partner of NBC Sports. Comcast-owned NBCUniversal also took a 4.9% equity stake in the sportsbook in a five-year, $500 million deal, per Sportico. Fox launched the Fox Bet platform in 2019.

DraftKings reaches an average of 1.5 million unique paying users each month, and last month increased its 2021 revenue forecast from $900 million to $1 billion.

JPMorgan predicts that the U.S. sports betting market will grow to $9.2 billion by 2025.