• Loading stock data...
Friday, August 8, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Solheim Cup Set to Break Records in Sales, Sponsorships, and Coverage

  • The Solheim Cup is being played just outside of Washington, D.C.
  • Attendance and viewership should be up for the Ryder Cup–esque women’s event.
LPGA

GAINESVILLE, Va. — The Solheim Cup tees off Friday morning at Robert Trent Jones Golf Club just outside Washington, D.C., and the three-day USA-Europe women’s team event is expected to break multiple records off the course.

Total attendance is expected to surpass the record 130,000 fans who made it out to Solheim Cup competition days, practice rounds, and other activities in 2021 in Toledo. The liveliest spot will be the 2,000-seat mini-stadium built around the first tee box, giving the golfers a loud team sports setting they don’t normally experience.

This is the first Solheim Cup being played at Robert Trent Jones Golf Club, which borders Lake Manassas. It has hosted four Presidents Cups between 1994 and 2005, as well as a PGA Tour event in 2015.

Solheim Cup organizers—the LPGA and Ladies European Tour—are working with SeatGeek for the first time, and before this week, ticket revenue had already surpassed the record sum from three years ago, the last time the event was in the U.S. The event has grown its top-tier sponsor list from three to five, leading to a 200% increase in revenue there.

Ready for Action

U.S. viewership of the Solheim Cup should be up from recent years, thanks to more coverage hours on the main NBC network channel. 

NBC Sports will have more than 28 hours of live on-course action. Golf Channel has the event Friday and the early windows on Saturday and Sunday. But over the weekend, a record six hours will air on NBC, nearly double the total from 2021. 

In 2021, NBC’s coverage averaged roughly 756,000 viewers on Saturday and Sunday. That year’s event finished on a Monday, averaging 588,000 viewers on the Golf Channel. All of those numbers were down double-digit percentage points from the previous Solheim Cup in the U.S. in 2017. When the Solheim Cup is in Europe, the entire event is shown on the Golf Channel due to the time difference.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA

Crypto Group Says It’s Behind WNBA Dildo Epidemic

The group backs a memecoin that launched last week.
Apr 6, 2025; Miami, Florida, USA; Marc Leishman (center) celebrates with his teammates after winning the final round of the LIV Golf Miami golf tournament at Trump National Doral.

Trump Golf Courses Secure 2026 Stops on LIV, PGA

For the fifth consecutive year, LIV golf returns to a Trump course.

More Dildo Throwing During WNBA Games Leads to Second Arrest

The 18-year-old threw a dildo that hit another fan and his young niece.

Featured Today

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
NFL Network host Kimmi Chex gives Indianapolis Colts running back Jonathan Taylor a draft do-over during the second round of the 2025 NFL Draft on Friday, April 25, 2025, at Lambeau Field in Green Bay, Wisconsin. Taylor was drafted in 2020 when the draft was held virtually due to COVID.

ESPN Reaches NFL Draft Rights Extension Following Mega-Deal

The network will continue to broadcast the draft through 2030, say sources.
August 4, 2025

NFL’s Hall of Fame Game Draws 6.9M TV Viewers, Highest Since 2021

The Lions and Chargers played this year’s game in Canton, Ohio.
Apr 2, 2023; Inglewood, CA, USA; Roman Reigns during Wrestlemania Night 2 at SoFi Stadium. Mandatory Credit:
August 6, 2025

ESPN Strikes $1.6 Billion Streaming Deal With WWE

WWE’s premium live events are migrating from NBC’s Peacock in 2026.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) reacts to the crowd as they take on the Connecticut Sun in the first quarter at TD Garden.
July 30, 2025

WNBA Viewership Up Across All Networks Compared to 2024

Non-Fever games are up 37% compared to the full 2024 season.
NASCAR Cup Series driver Bubba Wallace (23) celebrates winning Sunday, July 27, 2025, the Brickyard 400 at Indianapolis Motor Speedway.
July 30, 2025

Amazon, TNT Post Near-Identical NASCAR Ratings in Debut Season

The cable channel is a new media-rights partner this season.
Jul 27, 2025; Chicago, Illinois, USA; Chicago Sky guard Kia Nurse (11) drives to the basket against Indiana Fever guard Sophie Cunningham (8) during the second half at United Center.
July 29, 2025

Fever-Sky Draws 1.5M Viewers Despite Clark, Reese Absences

Clark and Reese both missed the game due to injury.
July 29, 2025

WBD Restructuring Shows What’s Old Is New Again

WBD will become Warner Bros. and Discovery Global as two separate entities.