• Loading stock data...
Thursday, August 28, 2025
Front Office Sports Honors winners are here! View the 2025 winners

Solheim Cup Set to Break Records in Sales, Sponsorships, and Coverage

  • The Solheim Cup is being played just outside of Washington, D.C.
  • Attendance and viewership should be up for the Ryder Cup–esque women’s event.
LPGA

GAINESVILLE, Va. — The Solheim Cup tees off Friday morning at Robert Trent Jones Golf Club just outside Washington, D.C., and the three-day USA-Europe women’s team event is expected to break multiple records off the course.

Total attendance is expected to surpass the record 130,000 fans who made it out to Solheim Cup competition days, practice rounds, and other activities in 2021 in Toledo. The liveliest spot will be the 2,000-seat mini-stadium built around the first tee box, giving the golfers a loud team sports setting they don’t normally experience.

This is the first Solheim Cup being played at Robert Trent Jones Golf Club, which borders Lake Manassas. It has hosted four Presidents Cups between 1994 and 2005, as well as a PGA Tour event in 2015.

Solheim Cup organizers—the LPGA and Ladies European Tour—are working with SeatGeek for the first time, and before this week, ticket revenue had already surpassed the record sum from three years ago, the last time the event was in the U.S. The event has grown its top-tier sponsor list from three to five, leading to a 200% increase in revenue there.

Ready for Action

U.S. viewership of the Solheim Cup should be up from recent years, thanks to more coverage hours on the main NBC network channel. 

NBC Sports will have more than 28 hours of live on-course action. Golf Channel has the event Friday and the early windows on Saturday and Sunday. But over the weekend, a record six hours will air on NBC, nearly double the total from 2021. 

In 2021, NBC’s coverage averaged roughly 756,000 viewers on Saturday and Sunday. That year’s event finished on a Monday, averaging 588,000 viewers on the Golf Channel. All of those numbers were down double-digit percentage points from the previous Solheim Cup in the U.S. in 2017. When the Solheim Cup is in Europe, the entire event is shown on the Golf Channel due to the time difference.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dawn Staley

Dawn Staley Says She Would Have Left South Carolina for Knicks

Staley says she would have made the NBA leap “for women.”

Rhyne Howard Calls Out Dream Fans for A’Ja Wilson ‘MVP’ Chants

The Las Vegas Aces overtook the Atlanta Dream in the standings.

Keegan Bradley Declines Rare Ryder Cup Playing Captain Role

Bradley did not choose himself with one of his six captain’s picks.

Featured Today

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.
August 22, 2025

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.

NFL Preseason Sees 17% Jump in TV Ratings, Best Since 2018

Average audiences for the exhibition games increase sharply from last year.
ESPN
August 27, 2025

Disney Sues Sling TV Over $5 Day Passes Granting ESPN Access

Newly introduced short-term subscriptions spark a legal challenge.
Tom Brady
August 27, 2025

NFL Continues to Loosen Tom Brady Restrictions

Brady will be able to attend production meetings–remotely–this season.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
August 27, 2025

FCC Chair Joins Fox–YouTube TV Fight With Big Game on the Line

The Trump appointee is now involved in another media carriage fight.
Aug 24, 2025; Atlanta, Georgia, USA; Tommy Fleetwood holds the FedExCup Trophy on the 18th green after winning the TOUR Championship golf tournament.
August 26, 2025

PGA Tour TV Ratings: Fleetwood’s Breakthrough Caps Playoff Surge

Sunday’s final round drew nearly 4.5 million viewers on NBC.
August 26, 2025

NFL Sunday Ticket Debuts Monthly Plan—but at a Steep Cost

Previously, fans had to purchase the service for the entire season.
August 21, 2025

Fox Enters Streaming Wars With Leaner, Sports-Heavy Approach

A different strategy marks the arrival of the network’s streaming service.