Tuesday, June 30, 2026

SmartFit to Raise $445M in IPO

SmartFit/Design: Alex Brooks

SmartFit, one of Latin America’s biggest gym chains, is set to raise $445 million in an IPO.

The Brazilian chain operates more than 900 gyms and counts Singapore’s sovereign wealth fund and Canada’s largest pension fund as backers. 

SmartFit announced intentions to go public in May after a string of acquisitions.

Last year, the company bought a controlling stake in Queima Diária, a video-on-demand training platform. In March, it announced a deal to acquire gym network Just Fit.

SmartFit is also reportedly in merger negotiations with Mexican Sports World. It’s one of many gyms eyeing a public listing.

  • Equinox, SoulCycle’s parent company, was in talks to go public via a merger with SPAC Social Capital. This week, reports revealed that the deal is now off due to disagreements about how to value the combined company.
  • Crescent Acquisition is acquiring Mark Wahlberg’s F45 Gym and taking it public — the combined company will be worth $845 million.
  • Xponential Fitness announced its revived plans to go public in April after purchasing Rumble for $300 million. Bloomberg estimated the brand could be valued at $1.3 billion.

In Q1, SmartFit stood at 2.4 million clients — a decrease from the 2.8 million it had pre-pandemic.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tennis - Wimbledon - All England Lawn Tennis and Croquet Club, London, Britain - June 29, 2026 Italy's Jannik Sinner in action during his first round match against Serbia's Miomir Kecmanovic

Slippery Grass Surface Once Again Takes Spotlight at Wimbledon

Maja Chwalińska was injured after slipping on the grass.

Comcast’s NBC Universal Split Could Give the NFL More Leverage

The forthcoming split will reverberate throughout the entire media business.

Supreme Court Upholds Trans Athlete Ban

The court issued a consolidated opinion on two trans athlete cases.

Josh Childress: Women’s Sports Attracting ‘New Pool of Capital’

The former NBA player also weighed in on expansion and Stanford athletics.
podcast thumbnail mobile
Front Office Sports Today

6/30/26 – Comcast Splits in Two, NBA Gambling Probe Grows, NBA Free Agency Opens, Serena Returns at Wimbledon

0:00

Featured Today

June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With Big Goals

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations Cup

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.